SOCIAL MEDIA MARKETING: A CASE STUDY OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference
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charging outlet to charge your hand held devices while the solar panels collect the energy from the sun. This amazing umbrella also is 8ft tall to make it be very spacious‚ light weight and also comes with a carry-on bag to be easy to carry around. Marketing will play an amazing role in the success of our company Electrifying Solar Inc. and product the solar beach umbrella. Our product will be promoted through local television‚ radio‚ and printed advertising on billboards‚ magazines‚ newspapers and flyers
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[pic] Submitted By: Mohamed Aazam Gaffar Submitted To: Mrs. Inoka Gunarathne Module Title: Marketing Principles Assignment Title: Individual Assignment Date Due: 05th of April 2012 International College of Business & Technology Table of Content Table of Content 2 1.0 Exucutive Summary 4 2.0Swot Analysis 5 2.1Strengths 5 2.2Weaknesses 5 2.3Oppurtinities 6 2.4Threats 6 3.0Pest Analysis 7 3.1 Political 7 3.2 Economical
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DIRECT MAREKTING: Direct Marketing Channels Any medium that can be used to deliver a communication to a customer can be employed in direct marketing‚ including: Email Marketing Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.[citation needed] One reason for email marketing’s popularity is that it is relatively inexpensive to design‚ test‚ and send an email message. It also allows marketers to deliver messages around the clock
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Case Study 1 Salon Promotions Hair is important to most people across the world and to women in particular. Visits to the hairdresser are motivated by a variety of reasons and some of these motivations can be associated with phases in peoples’ life stages‚ as set out in Table 1. Hair care products have been designed to appeal to different markets and at one end of the spectrum inexpensive shampoos and conditioners can be purchased from supermarkets‚ grocery stores and corner shops‚ on an everyday
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The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating‚ delivering and communicating
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Contents 1.0 Situational Analysis Error! Bookmark not defined. 1.1 Current Marketing Mix Error! Bookmark not defined. 1.1.1 Current Product Error! Bookmark not defined. 1.1.2 Current Price 1.1.3 Current Distribution 1.1.4 Current Promotion 1.2 Environmental Scanning 1.2.1 Political/Legal Environment Error! Bookmark not defined. 1.2.2 Economic Environment 1.2.3 Social/Cultural Environment Error! Bookmark not defined. 1.2.4 Technological Environment 1.2.5 Natural Environment 1.2
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shaky history riddled with debt‚ the country as a whole has recovered. To compare elements of cultures across nations‚ we try to formulate similarities in beliefs‚ practices‚ and situations. Mexico‚ while distinctly different from the US‚ holds many cultural similarities that translate well into other countries. Mexico sits south of the US on 1‚972‚550 sq km of total area. As of 2006‚ 107.5 million people inhabited the 1‚923‚039 sq km of land area in the country. (CIA Factbook‚ 2006) Due to the
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Marketing in a Complex World Unit 3 Understanding the Marketing Environment Prepared for the Course Team by Haider Ali‚ P.K. Viswanathan and Tony Stapleton Masters CORE COURSE TEAM Andrew Lindridge‚ Course Team Chair and Author Josie Woods‚ Course and Award Manager Haider Ali‚ Author Sally Dibb‚ Author‚ Course Team Member Jeanne Barby‚ Course Team Assistant Vyv Pettler Gareth Stone External assessor Professor Malcolm McDonald‚ Cranfield University External examiner Professor
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