International Journal of Marketing Studies; Vol. 4‚ No. 5; 2012 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education Planning the Impossible with Lighting Solutions: A Strategy to Enter Brazil Sylvain Charlebois1‚ Meera Haque1‚ Caleigh Nevin1‚ Alicia Savile1‚ Dana Husain1‚ Maggie Chen1‚ Benjamin Bickers1 & Dave Howard1 1 College of Management and Economics‚ University of Guelph‚ Guelph‚ Canada Correspondence: Sylvain Charlebois‚ College of Management and
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have shaped racism in these countries is the economic divide between ethnicities as a result of its historical roots. Historically speaking‚ Africans were employed as slaves in countries such as Brazil‚ United States‚ and Mexico‚ although the extent of the racism exhibited varied between each country and depended on different factors. Brazil was one of the last countries to abolish slavery in 1888‚ shortly after Cuba abolished slavery in 1886 (Gates‚ 2011:16). Brazil claimed that it was one of the
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<b>Geography</b><br>Brazil occupies almost one-half of the entire South America continent‚ and is the fifth largest country in the world. It borders all Latin American countries except Chile and Ecuador. The 9‚170km coastline and the 50‚000km navigable inland waterways provide great potentials for water transportation which has not been well developed. <br><br>Brazil is topographically relatively flat. 40% of the land is under the Amazon Rain Forest. Most of the arable land is found in the South
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Contents 1.1 - Country Introduction 2 1.2 - Legal Environment 2 1.3 - Political Environment 2 1.4 - Economic Environment 3 1.5 - Business Environment 4 Labor 4 Taxation 4 Corruption 4 1.6 - Culture 5 General Brazilian Cultural Values 5 Comparison of Cultural Values between Brazil and America 5 Power Distance Index (PDI) 6 Individualism 6 Masculinity 6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization
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Opportunities in Brazil and Latin America Facts: Brazil has the 6th biggest economy in the world in terms of Gross Domestic Product (GDP) derived from purchasing power parity (PPP) calculations. The Brazilian company Embraer is the world’s third biggest aircraft-producer and exporter after Boeing and Airbus. It specialises in ’regional’ jets‚ which is to say medium-sized planes that seat up to 110 passengers. Brazil is the world’s largest exporter of sugar‚ coffee‚ orange juice‚ soya‚ beef
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Marketing Challenges in Brazil: The Tubaínas War Introduction For about a decade‚ the Coca-Cola Company’s Brazilian subsidiary tried to stop the growth of tubaínas (too-bah-ee’-nas). The word tubaínas designates numerous brands of fairly inexpensive‚ carbonated‚ and rather sweet beverages sold throughout Brazil. For more than half a century‚ hundreds of micro‚ and a few medium-size‚ manufacturers produced and distributed the so-called tubaínas on a local or regional basis. Brazil was Coca-Cola’s third
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The Melting Pot of Brazil Brazil is enriched with a cultural pallet of race‚ pride‚ and music. It is most known for its syncretism and blend of culture. The music could be described as soothing‚ exciting‚ or highly spiritual‚ it depends on what your listen to. However‚ Brazil has murky shadows filled with cultural rivalries‚ especially on how the country should view itself. Politics played a big role from Fascist leader Vargas to peaceful and accepting Kubitshek. With the strings of Europe‚
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From: Angelica Radford Subject of my paper: AFFIRMATIVE ACTION IN BRAZIL – NEGOTIATIONS OF A COLOR-BLIND NATION LOST BETWEEN THE DEFINITION OF A RACIAL DEMOCRACY AND A HISTORY OF RACIAL AND SOCIAL INEQUALITIES. Introduction: Brazil is a land of contrasts and disparities. It is also a big ethnic pot stirred with social and racial inequalities. The first half of the 16th century marks the beginning of the slavery period in Brazil. During the beginning of Brazil’s colonization‚ the Portuguese tried
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______ If traveling is your passion‚ then the relaxing country of Brazil is your destination‚ Brazil will take your breath away. In your trip you will travel to the famous capital Rio de Janeiro and the magnificent São Paulo‚ and if you’re lucky you might get a chance to travel to Paraná to see the dazzling Iguazu Falls. Brazil is for all people sporty‚ adventurous and curious and other people of all kinds. You can experience this country with all its dazzling beaches‚ forest trails and lively cities
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BRAZIL: EMBRACING GLOBALIZATION? Background This case focuses on Brazil’s development strategy since World War II and on the change of the economic model following the debt crisis of the 1980s. At the time of the case Brazilian officials are deciding whether regional integration or globalization offer the best route to economic prosperity and development. This case illustrates the challenges that developing countries face in defining trade policy. It also introduces the role of regional trade
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