Brochure More information from http://www.researchandmarkets.com/reports/2412467/ Country Road Limited (CTY) - Financial and Strategic SWOT Analysis Review Description: Summary Country Road Limited (Country Road) is a retailer of apparel‚ homewares and related accessories. The company operates as a subsidiary of Woolworths Holdings Limited. Country Road designs‚ wholesales‚ and licenses apparel products. Its products include apparels for men‚ women and children‚ gift cards‚ gift wraps‚ and tailoring
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry‚ causing reaching the wrong target market and losing market share. To
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helped Country Road differentiate itself on its quality‚ design and brand. Quality Country Road has given top priority to providing customer oriented‚ high-quality garments and services. The attention of Country Road to detail and dedication to the finest raw materials‚ high performance fabrics‚ and woollen yarns is reflected across all its ranges from Man‚ Woman and Home collections. Country Road is able to create higher quality apparel than its competitors at the time. Design Country Road manages
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The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons
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Executive summary This assignment is generally based on understanding and sighting the performance of the Country road. This report mainly concern with exploring and reinforcing the principles of financial and management accounting from a user perspective. It helps to emphasis on business reporting for decision making in a systematic‚ integrated and cohesive approach. The objective of this report is to provide end-user with a guide to sources of financial statement data to highlight and define the
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Country Road has been an iconic Australian brand for 36 years‚ building its success on its high quality and unique designs that look effortlessly casual yet stylish. Following the high financial performances of their Australian stores‚ Country Road decided to embark into the United States of America (US) in 1989‚ in hope of realising the financial gains they saw here. Unfortunately‚ their strategies didn’t work‚ and they found obstacles which hindered their success in the US. This essay examines
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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