National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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Diploma of Financial Services (FP) Case Study It is November‚ 2010. You are an authorised representative of a full-service licensed dealer group‚ Azza Financial Services Pty Ltd. Allison and Simon Callahan have come in to see you to ask for your assistance to plan out their next five years and then help them settle into retirement. Allison (aged 54) and Simon (aged 52) have been married for 29 years and live at Lot 3 Wattle Road‚ Hurstbridge‚ Vic. Their only child
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least accurate statement about oral presentations? a. Only employees at upper levels find it necessary give persuasive oral presentations. b. Many future business people don’t take opportunities in college to develop speaking skills. c. A recent study shows that the No. 1 predictor of success and upward mobility is how much you enjoy public speaking and how effective you are at it. d. Speaking skills are useful at every career stage. 2. What is the most important part of preparing for a presentation
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Question 3 Because my previous experience was in the animal health industry‚ I find that majority of my issues were very similar to Cassie’s. Working for small businesses like veterinary clinics‚ they do not always have the resources to provide employees with the support or benefits that they need in order to have a sustainable life. Comparing our scenarios of when we enjoyed our positions‚ our relationships with our colleagues and managers were positive and productive. Having successful person-job
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to live‚ what to avoid‚ what to seek‚ how to get it. We need that guidance not only in isolated cases‚ but in the most fundamental questions in our lives: What kind of person do I want to be? What lifestyle do I want? What purpose or goals should I seek? Ethics is the branch of study dealing with what is the proper course of action for us as humans. It answers the question‚ "What do I do?" It is the study of right‚ wrong‚ good and bad‚ in human endeavors. It is the method by which we categorize our
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Question1 The Project Scope Management Plan manages all of the following EXCEPT: | Resource requirement updates | | | Process of Verify Scope | | | Process to develop Work Breakdown Structure | | Question2 According to PMBOK®‚ which of the following is an important output of the Define Scope Process? | Project Scope Statement | | Question3 The Project Scope will be broadly described early in the project‚ and made more explicit and detailed as the project team develops
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1. In To Kill A MockingBird‚ Harper Lee describes the school setting and Southern culture to better understand the story and its plot. Lee describes deep divisions between the people in Maycomb‚ divisions that the everyone in the town is aware of. For example‚ when Scout’s first grade teacher‚ Miss Caroline‚ is new to Maycomb and does not know of these divisions‚ she is quickly showed them. She tells Burris Ewell after a “cootie” comes out of his hair‚ to go home and wash his hair‚ but is puzzled
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MBAA 604 Activity 1.4 – Case Study 1: Emerging Markets: Brazil’s Quest for Comparative Advantage 1. Why is Brazil’s agriculture so competitive? Why do its manufacturing industries lack competitiveness? ANSWER: Although Brazil’s products within the agricultural market are not rare or hard to imitate‚ its industry is able to produce more using a fraction of the resources compared to other countries‚ all while still maintaining a high standard of quality. This allows Brazil to become the world’s
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Q1) What is an Application Service Provider? What factors drive their emergence? An Application Service Provider (ASP) delivers software functionality to its customers over the Internet. The software executes from a remote location and data is stored remotely (cloud/grid computing). Basically‚ it is a business that provides the computer based services over a network. It is also sometimes called as On-demand Software or software as a service (SaaS). The most limited sense of this business is that
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