Gujarat University‚ Ahmedabad – MBA Programme Details of the Courses Offered Annexure E Course Code: C101 Economics for Managers (EFM) 1. Course Objective This course is designed to impart knowledge of the concepts and principles of Economics‚ which govern the functioning of a firm/organisation under different market conditions. It further aims at enhancing the understanding capabilities of students about macro–economic principles and decision making by business and government. 2. Course Duration
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Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case‚ special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits‚ the relationship between the different stages of the value chain in the industry‚ the relationship between competitive interaction and industry profits‚ and the impact of globalization on industry structure. While preparing the case‚ you should start by carefully characterizing the carbonated soft drink
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Arch Communications Analysis of a Security Valuation Derek Webb‚ Darryl Kraemer Agenda • • • • • • • • Background Strategy Analysis Accounting Review Ratio Analysis Cash Flow Analysis Forecasting Review Valuation Post Script Background Background • Arch Communications Group Inc. founded in 1986 • 3rd largest paging company in USA in 1996 • 3 million subscribers in 1996 • Local‚ regional and nationwide basis • 180 of 200 major metro cities Background • Current
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ICFAI University Oehradun MBA Program: Class of 2009 Terminal Examinations Caselets‚ Situational Analysis / Applications of concepts . TotalC to B answered multiple Part in only SL is 2}iCODE consists for analysis. A B30 SINGLEANSWERBOOKLET. instructions concepts in &C TimeAtimebe & Cof 30 be in OMR sheet COURSEto602 separately.understanding of Analytical answering Part B consists for Problems testing‚ Conceptual which test your and Application‚ basic for Ability‚ the Both Part allottedwill
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The airline began with a 15-seat Embraer Bandeirante turboprop aircraft flying between Waterford and London Gatwick with the aim of breaking the duopoly on London-Ireland flights at that time held by British Airways and Aer Lingus. In 1986 the company added a second route – flying Dublin-London Luton in direct competition to the Aer Lingus / BA duopoly for the first time. Under partial EU Deregulation‚ airlines could begin new international intra-EU services as long as at least one of the two governments
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Motorola: China Experience* This news was unsettling but expected for Brian Lu‚ the General Manager of Motorola China’s Personal Communication Sector. He had just received a report on the most updated market analysis. The report was on the intensifying of market competition in the Chinese cellular phone industry and stressed the emerging Chinese brands‚ among which TCL is the current leader. TCL is eating shares from all of the international brands including Motorola. He knew the Chinese
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market share Industries facing weak suppliers: • Food processors can buy agricultural produce from many‚ weak small and medium farmers. • Retail stores can fill their shelves with many competing products from different producers. • Airlines face a duopoly of two equally powerful competitors (like Airbus and Boeing in the aviation industry). Although they are both big and powerful‚ the threat of substitution is enough to keep their power at bay. BARGAINING POWER OF
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Initial production cost of first copy o High • Incremental cost of each additional copy o Low Media Economics • Monopoly Market dominated by one company • Oligopoly Market dominated by few companies • Duopoly Market dominated by two companies Media Economics “Limited competition” Monopolistic competition Market with many producers‚ sellers Quantity Limited differentiation of products within a category Quality “Barriers to entry” •
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Chapter-1 MANAGERIAL ECONOMICS Multiple Choice Questions 1 Which of the following is a characteristic of a perfectly competitive market? a. Firms are price setters. b. There are few sellers in the market. c. Firms can exit and enter the market freely. d. All of these 2 If a perfectly competitive firm currently produces where price is greater than marginal cost it a. will increase its profits by producing more. b. will increase its profits by producing less. c. is making positive economic profits
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PUBLIC SERVICE BROADCASTING1 Mark Armstrong University College London March 2005: final version July 2005 Abstract This essay discusses the merits of public intervention in the provision of television broadcasting services. I argue that intervention was justified in the past‚ when there were just a few channels and when advertising was the sole source of commercial funds
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