Mark A. Elliott a‚∗ ‚ Christopher J. Baughan b ‚ Barry F. Sexton b a Department of Psychology‚ University of Strathclyde‚ United Kingdom b Transport Research Laboratory (TRL)‚ United Kingdom Received 28 July 2006; received in revised form 25 August 2006; accepted 30 August 2006 Abstract This study was conducted to: (a) develop a questionnaire that reliably measures the behaviour of motorcyclists and (b) test which types of behaviour predict motorcyclists’ crash risk. A Motorcycle Rider
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The journal article‚ Role of Relationship Norms in Processing Brand Information by Pankaj Aggarwal and Sharmistha Law‚ two types of relationships are examined. The first is the communal relationship‚ “in which concern for a partner’s need is paramount” (Aggarwal & Law‚ 2005) and the exchange relationship in which “a matched benefit is expected back from the partner. This study explored the relationship between business partners as being an exchange relationship and family members and friends as
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subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T.V. Sundaram Iyengar .It is one of India’s largest industrial entities and it epitomizes Trust
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BRAND FINANCE Executive summary NATION BRANDS ® THE ANNUAL REPORT ON NATION BRANDS | DECEMBER 2014 Referendum Relief‚ Sporting Spectacles & Costly Conflict 2 | BRAND FINANCE® NATION BRANDS | DECEMBER 2014 Introduction Foreword David Haigh‚ CEO Brand Finance plc ‘ The states of the 21st century are participants in a global marketplace‚ with intense competition for tourists‚ students‚ the best workers and investment. The results of this year’s Brand Finance Nation Brands report show the advantages
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Parts of a prescription 1. Prescriber information: The doctor’s name‚ address and phone number should be clearly written (or preprinted) on the top of the prescription form. Some states require the doctor’s state license number to be on the form. It is not recommended that you preprint your Drug Enforcement Administration (DEA) number on the prescription pad. It becomes too easy for drug abusers to lift a few prescription forms for illicit use if that number is easily available. The DEA number is
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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(THE HEADER) TO: Dr. Kamal Ghose‚ Marketing 201 Human resource manager FROM: Fatimah Zahra Tengku‚ Marketing 201 Student DATE: 19 March 2009 SUBJECT: Fatimah’s personal brand statement (THE OPENING) The impact of current recession towards potential graduating student is no doubt will be another reason that amplifies the need for a properly branded university graduate. This memo will have the basic idea of the branding definition‚ the vital personal information of the writer‚
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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A Place of Safety It is important to be part of a particular community for the simple fact that one must feel welcomed by someone or something to live in prosperity. The Christian community has not played a major part in my upbringing; to me it is the most significant community. Belonging to this church has taught me several values such as living a moral life and being generous with time and money. Before becoming a part of the City of Refugee church‚ I found myself lost‚ which is the way most
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