The Consumer Credit Act 2006 is an act of parliament which intends to increase consumer protection when they are borrowing money. This act requires businesses that lend money to customers or offer goods or services on credit to be licensed by the office of fair trading. Trading without a license is a crime and can result in a fine or even imprisonment. This act applies to businesses that may offer goods or services on credit or companies that lend money to consumers. The business must be licensed
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BRAND IDENTITY- The Concept Brand management starts from the concept of brand identity. Brand identity has been defined as a word or a logo‚ related to a product‚ that at the beginning has no sense and then‚ year after year‚ it acquires a meaning determined by the products and the communications of the past. Firms can’t manage directly the sense behind their brands but they have to manage it through brand identity as perceived by the market. While brand image is a reception concept‚ identity is on
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really know what a manager’s job actually entails. This article will deal with a specific kind of manager - the brand manager. Through this article‚ we will know a little something more about a brand manager and the brand manager job description in detail. Along with that‚ we will also foray into the different brand manager duties and some other brand manager responsibilities. Read the following article to know a little something more about the brand manager job description and what career opportunities
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ASOS Brand Audit Report Authors: Executive Summary This report gives a detailed insight into Asos as a brand and a company it highlights how it maintains its aggressive growth strategy and continues to outperform its competitors. Additionally it tells the story of Asos from its inception in 2000 to the present day and gives a glimpse of where it could go in the future. Key Points: * History * Financials * Brand Image * SWOT Analysis * PEST Analysis Table of Contents
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Cadbury Brand Assessment Cadbury was established nearly 200 years ago in 1824 by John Cadbury. John himself held values of social justice and equality which have been inherent to the company and are still maintained to this day. Traditionally Cadburys has always been known as a family company; many of its employees were and are located in Bourneville and neighbouring areas‚ such that it is known as ‘Cadbury-town’. However‚ the recent takeover by Kraft‚ a US food giant for $11.5 billion‚ has seen
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Introduction In this assignment the author will explore Duchenne Muscular Dystrophy and the role of the community nurse. The author will explore the assessment‚ challenges and role of the community nurse in order to gain a better understanding of Community Health Nursing. The following is the case study to which the assignment will be based: Liam Byrne is an 8-year-old boy who lives with his parents Elaine and Michael and his two siblings Fiona aged 4 years and Deirdre aged 6 years. They
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CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Brand elements‚ sometimes called brand identities‚ are those trademarkable devices that serve to identify and differentiate the brand. The main brand elements are brand names‚ URLs‚ logos‚ symbols‚ characters‚ spokespeople‚ slogans‚ jingles‚ packages‚ and signage. Independent o f the decisions made about the product and how it is marketed‚ brand elements can be chosen in a manner to build as much brand equity as possible. That is‚ according to the customer-based
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Identifying disabilities are often difficult. Often times when children are identified at a young age are able to get services under the Individuals with Disability Education Act (IDEA). In some cases‚ the child is not diagnosed early and they are placed in the pre-referral process. Schools have implemented the pre-referral process‚ under the revision of Individuals with Disability Education Act (IDEA). The pre-referral process is recognizing‚ developing‚ and applying different teaching tactics
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HINDUISM Historical basis of Hinduism: Hinduism does not have a founder. Its origins can be traced back as far as 3500 B.C.E‚ the date given for the civilisation of the Indus Valley. ‘Hindu’ derives from the word ‘Sindu”‚ the word the Persians gave to the Indus River. This civilisation included a religion that centred on the worship of fertility gods and goddesses. In 1500 B.C.E‚ the nomadic tribal group‚ the Aryans invaded India. They brought with them the worshipping of nature gods‚ an economic
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Causes of Military Intervention in Pakistan: A Revisionist Discourse Muhammad Hassan This paper highlights the causes of military intervention in Pakistan and its effects on the polity of the country. The militarybureaucracy oligarchy occupied a dominant position and has been in effective command of state power ever since the creation of the state. This oligarchy installed politicians and political parties in office to provide a façade of parliamentary government for a decade; it then decided
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