Vietnamese Cosmetic Market Study for Company X‚ CASE STUDY: COMPANY X LAHTI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Bachelor’s Thesis Autumn 2013 Nguyen ThiQuynhTrang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ THI QUYNH TRANG Vietnamese cosmetic market research for Company X Case: Company X Bachelor’s Thesis in International Business‚ 110 pages‚ 9 pages of appendices Autumn 2013 ABSTRACT Vietnam
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The Demographic Transition model is a model that describes a population’s change over time. In 1929 Warren Thompson‚ an American Demographer‚ started to interpret and observe changes in birth and death rates. He used industrial societies and studied them and their trends from the past 200 years. This model is a simple composite‚ or picture‚ of the population’s trends. The model is used as a generalization and may not accurately describe every country on individual cases. There are 4 stages of the
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clothing and action sports gear for skaters‚ snowboarders and surfers‚ skateboarders and motocross racers. Zumiez corporate offices are in Everett‚ Washington‚ but there are currently 400 stores open in 37 states (zumiez.com‚ 2011). Looking at the demographic factors used in marketing Zumiez products‚ the stores products cater to men and women mostly between the ages of 12 and 24 who engage in the action sports lifestyle (zumiex.com‚ 2011). From a psychographic perspective‚ or psychological perspective
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Drawing on at least two of the key module themes of globalisation‚ technology‚ CSR and demographics‚ discuss the ‘consumer of the future’ with reference to one of the businesses showcased by guest speakers during the year. This should be in the style of a management report‚ but with academic references. The world’s economies have developed ever-closer links since 1950‚ in trade‚ investment and production. Known as globalisation‚ this process is not new‚ but its pace and scope has accelerated in
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Industry Assessment - Part 1 Cosmetics Industry Riley Bell Alexandru Colita Nicholas Gonzalez Derek Morin Yuan (Amy) Zhang MGMT 390: Industry Analysis Projects Norine Webster University of British Columbia Okanagan February 14th‚ 2014 Table of Contents 1. Executive Summary……………………………………………………………………….2 2. Industry Description………………………………………....…………………………….3 3. Value Chain……………………………...………………………………………………..5 4. Relevant Features/Factors for the Industry
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Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution channels analysis 11 2.0 SWOT analysis 12 2.1 Strengths 12 2.1.1 Good organic cosmetics brand image 12 2.1.2 Clear marketing position 13 2.1.3 Strong parent company 13 2.2 Weakness 13 2.2.1 Capital not strong as many international cosmetic companies 13 2.2.2 Lack of brand awareness 14 2.2.3 Huge room of improvement in operations management 14 2.3 Opportunity 14 2.3.1 Potential consumption capacity 14 2.3.2
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1. demographic differences for the disorder. Students may include age‚ ethnic‚ educational‚ or socioeconomic differences If the child is obese and fits into the guidelines‚ they should first be taken to the doctor for a general physical to check for thyroid or endocrine disorders which can lead to obesity. Blood work can be run to rule out many other disorders. The obesity may be related to a physical problem and not an over intake of calories or lack of exercise. If all other disorders have been
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Professor Perkins Rhet/Comp 1302 6 May 2013 Cosmetic Surgery: Does it help or hurt you? Everyone has seen that picture perfect model on a billboard or in a magazine that seems to be flawless in every way. These types of things convince people that they need to alter their appearance in order to become what is perceived as beautiful. There are approaches to attaining the designated look they are trying to reach; cosmetic surgery is one of them. Cosmetic surgery continues to become a popular trend
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Week 3 Demographic Paper consists of: Resource: Demographic Paper grading criteria located on the student website You have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population. The demographics should be specific for your locality‚ (state‚ city‚ county‚ etc General Questions - General General Questions Resource: Demographic Paper
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Skincare in UAE – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in UAE. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for UAE skincare products by splitting consumers by age‚ gender‚ income‚ status‚ urban/rural from 2004 to 2008. Also
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