Discover how Top Gear and Shell came together in print and online to create a truly interactive campaign that increased brand awareness and usage of Shell V-Power. The Challenge The advertising team were challenged to create a campaign for Shell that would raise awareness of Shell V-Power and Shell V-Power Diesel. The brief was for an interactive cross media campaign that would engage car enthusiasts whilst promoting Shell’s products and services to escalate their perception versus their competitors
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The Diving Bell and the Butterfly is written from the point of view of Jean-Dominique Bauby‚ a French journalist and former editor-in-chief of ELLE magazine‚ in Paris. Bauby suffered a severe stroke on December 8‚ 2005‚ leaving him with a rare condition known as locked-in syndrome‚ in which the brain continues to function normally‚ but the body is completely paralyzed. Jean-Do retained some movement in his head and left eye‚ and wrote his memoir through a tedious method of blinking. An interlocutor
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In the article “On Dumpster Diving”‚ Eighner states “After all‚ the finding of objects is becoming something of an urban art” (455). This shows Eighner is not embarrassed about this practice because it really is meaningful and helps him to survive. Although this art is view for so many people as disgusting‚ after reading this article and analyzing it‚ dumpster diving involve certain skills‚ knowledge and values that makes me think when using them‚ dumpster diving is a whole different thing than
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Landing Gear System Introduction to Landing Gear System: Landing gear system is the most important system in the aircraft which works with the hydraulic system and without which an aircraft cannot land on the runway. The landing gear consists of a nose gear‚ left and right landing gears under the wing. The main role of landing gear system is the energy absorption during landing‚ braking and taxi control. The components of the system are as follows: * Strut * Shock Absorber * Extraction/retraction
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The Importance of Gear Accountability This essay I am writing is about the importance of gear accountability in the United States Marine Corps. During this essay I will be explaining the importance of gear accountability‚ the effects of not having gear accountability‚ and what we as Marines need to keep in our minds when it comes to keeping track of our gear. Gear accountability is and will always be one of the key elements of the great success of not only the Marine Corps.‚ but also every
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Gear in Draw-works. Draw-works is the machine on the rig consisting of a large-diameter steel spool‚ brakes‚ a power source and assorted auxiliary devices. The primary function of the draw works is to reel out and reel in the drilling line‚ a large diameter wire rope‚ in a controlled fashion. The drilling line is reeled over the crown block and traveling block to gain mechanical advantage in a "block and tackle" or "pulley" fashion. This reeling out and in of the drilling line causes the traveling
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He claims that his life is dull‚ miserable‚ demeaning‚ undignified and intolerable. With these negative thoughts constantly lingering within him‚ he believes that he has the right to die and his wife supports this crazy idea. In the film The Diving Bell and the Butterfly‚ Jean-Dominique Bauby has the same condition. Although he is completely paralyzed with no hope of recovery‚ he’s able to move his left eyelid. This slight movement in his eye is very significant because it’s his one way of communication
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to the Merriam-Webster service to learn what he could about the word “Dumpster” (139). A year before his unfortunate homelessness‚ Eighner started a hobby‚ and to some a lifestyle‚ called “Dumpster diving” (139). Throughout his story‚ Eighner teaches his audience the do’s and do not’s of dumpster diving‚ how to eat dumpster food safely and ultimately the wastefulness that lies within our society. Eighner starts off with eating safely from dumpsters and the three principles to abide by: knowing
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------------------------------------------------- Scuba Diving Risks Table of Contents Introdiction 3 Methodology 4 Results 4 Conclusion & Recommendations X References X I Introduction Background (history‚ context‚ situation) Scuba diving ("SCUBA" is an acronym for self contained underwater breathing apparatus) is a form of underwater diving in which a diver uses a scuba set to breathe underwater. Unlike early diving‚ which relied either on breath-hold or on air pumped from
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Patricia Bjorklund ENG 111-A77 11 February 2015 “Knowing Dumpster Diving” Lars Eighner’s Essay “On Dumpster Diving” describes the experience of being homeless and having to dumpster dive for a living. Eighner shows how dumpster diving is a full time job that requires a lot of effort but following certain rules can help someone to become more efficient however he discusses American waste as well as the true art of dumpster diving. The purpose of this essay is to explain the way of life as a scavenger
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