revolutionary spicy chocolate recipe‚ Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry. Each year Marilyn has loaned the company money to keep it running. Cowgirl Chocolates‚ primarily run by Marilyn‚ with help from family and art associates is branded based on the concept that chocolate lovers are fun and adventuress in spirit and whimsical. Cowgirl chocolates caters to both Chocolate lovers and spicy food fans. Cowgirl chocolates are manufactured
Premium Chocolate Marketing
1. 2. Breakeven=Total Fixed Expenses/Weighted Average Selling Price-Weighted Average Variable Expenses Using Suggested Retail Prices: Weight Average Selling price= (2.99x50%)+(6.95X16%)+(14.95x12%)+(5.95x10%)+(2.95x7%)+(8.95x1%)+(24.95x1%)+(39.95x1%)+(59.95x1%)+(19.50X1%) =1.495+1.112+1.794+.595+.2065+.0895+.2495+.3995+.5995+.195 =$6.7355 Weighted Average Variable Expenses= (1.16x50%)+(2.35X16%)+(4.78x12%)+(2.5x10%)+(.97x7%)+(2.95x1%)+(9.05x1%)+(11.02x1%)+(23.06x1%)+(7.42X1%) =.58+.376+.5736+.25+
Premium Weighted mean
Introduction Cowgirl Chocolates was started in 1997 by Marilyn Lysohir and her husband‚ Ross Coates. Marilyn and Ross are artists and devote much of their time to their artistic endeavors. Marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. Ross is a sculptor and a professor of fine arts at a nearby University. As a labor of love‚ Marilyn and Ross began publishing a once-a-year arts magazine called High Ground. More a multimedia product
Premium Marketing Chocolate Retailing
Case Cowgirl: 1. What markets do you think the “hot and spicy truffles” is competing in—the hot and spicy food market‚ the chocolate candy market‚ the gift niche market‚ or other? Discuss (5 points) 2. Using the cost and financial information provided in Exhibits 2‚ 4‚ and 5 in the case‚ compute Cowgirl’s the breakeven sales revenue. Make reasonable assumptions and show your calculations in order to get credit. (Thinking question???) 10 points 1. Based on the information given by the case
Premium Marketing
might help.” While others stared in disgust. It’s hard to wear cloaks of shame‚ wear battle wounds every day‚ taught to hate the flesh I live in‚ and fight the greatest battles- the ones I fight inside. “You’re a mistake‚ just look in the mirror.” “Cowgirl!” “Who can ever like someone like you.” I can never cure myself‚ of my pain because this disease lies beneath. It’s more than what’s on the surface. My skin just
Premium Eye color Mother 2006 singles
suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information‚ discuss the relative merits of using a cost-based‚ demand-based‚ or competition-based pricing method. COST-BASED PRICING: This procedure‚ on the part of Cowgirl Chocolates could be utilized for pricing through lowering the cost of packaging and advertising as well. The Cowgirl Chocolate has already created a website (http://www
Premium Pricing Price Marketing
Case Study Questions: 1- What concepts in the chapter are illustrated in the case? The concepts in the chapter that illustrated in the case study are information privacy. Which is a very Sensitive matter. Other consept is Facebook as a platform. So by Facebook being a platform it is allowing third parties to access and use Facebook’s user personal data. 2- Describe the weaknesses of facbook’s privacy Policies and features. What management‚ organization‚ and technology
Premium Facebook
CONSULTANT(S): CONSULTING FIRM: CASE: Rogers’ Chocolates PROBLEM: The Board of Directors have given direction to the new President‚ Mr. Steve Parkhill‚ to triple the size of the company within ten years. Mr. Parkhill is required to devise a strategy that would fit the company’s culture‚ and then gain the support of the board‚ the management team and the employees. SWOT ANALYSIS: Strengths Well-known Product Recognized since 1885 Good Reputation Amongst Customers Established Marketing
Premium Management Marketing Strategic management
The Day Chocolate Case International marketing Assignment 1 Date: 2nd of March 2011 Group 1.4 Table of contents Table of contents 2 1. Introduction 4 1.2. Main characteristics of The Day Chocolate Company 4 1.3. Porters Diamond 5 1.4. Comparative industry structure analysis: Porter’s five forces 5 2. Applying available theories‚ concepts and statistics to answer the requested questions 6 2.1. Question 1: Describe the consumer segment Day Chocolate is aiming
Premium Marketing Chocolate Fair trade
traelene beals “9am Friday” First‚ a formal case analysis - This should be written in a business style format using short paragraphs and sentences‚ self-explanatory headings‚ and any figures/tables that would facilitate reading. Reports are to be no longer than 2000 words (excluding appendices Issues to be addressed – No measures of productivity or efficiaency in the plant- no way of telling if the plant was doing a good job. Difficult demand forcasting due to seasonality of sales. 2 new
Premium Sales Retailing Marketing