it for study purposes. As results‚ poor academic performance has been observed. Dinicola (2004) believe that the growth of the internet has impacted almost every facet of life in the United States and most developed countries. In some cases‚ excessive use of internet has been linked to significant impairment. In aitrical areas of functioning including social‚ academic‚ career and physical health Young (1998). Therefore‚ pathological internet use (PIU) has become a growing area of concern
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the “mass” marketing strategy to “target” marketing strategy (Kotler et al‚ 2011). In order to generate the accurate marketing strategies‚ the STP process‚ meaning as segmentation‚ targeting‚ and positioning‚ can be argued as a most suitable and important tool for the organizations to better determine the market need to concentrated and also developing successful marketing strategy to achieve their goals. In this report‚ the author aims to explore the successful story of KitKat chocolate bar and its
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Introduction Most executives have come to rely on a familiar set of behaviors and skills‚ often exhibited in the way they communicate within their team. The High-Impact Leadership Executive Program is designed to help senior executives build distinctive communication skills that will help in shaping their leadership style and presence. When a person is deciding if she respects one as a leader‚ she does not think about his attributes‚ rather‚ she observes what one do so that she can know who the
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affects the personality of a product‚ company or service. A concept brand is a brand that is associated with an abstract concept‚ like breast cancer awareness or environmentalism‚ rather than a specific product‚ service‚ or business. In consumer based marketing branding plays a vital role. To succeed in branding one must understand the needs and wants of your customers and prospects. It can be done by integrating brand strategies through company at every point of public contact. Brand resides within the
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I. Background of the Case Victoria Court is the name of a chain of drive-in hotels in Pasay‚ Caloocan‚ Pasig‚ Malabon‚ and Manila owned by the Victoria Court Group. It was first established in 1970 by Angelo King. The first motel‚ located in Pasay City‚ was called the Anito Lodge. By 1976‚ King had opened three more motels in Pasig and in Caloocan. During the 1980s‚ the rooms were improved by installing bath tubs and jacuzzis. At the same time‚ the term drive-on hotel was substituted for
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Like Water for Chocolate is Laura Esquivel’s original romantic love story and is often dubbed as the “Mexican Romeo and Juliet.” In just 246 pages‚ Esquivel created a breathtaking work of art‚ strategically incorporating love‚ desire‚ nurture‚ and feminism. Like Water for Chocolate is famously known for its magical realism. Esquivel uses magical realism to justify the perception of the novel and to make extraordinary concepts seem normal. It is basically the glue that holds the book together. The
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e.g. skilled guidance). Under the broad umbrella of psychoanalysis there are at least 22 theoretical orientations regarding human mental development. The various approaches in treatment called "psychoanalysis" vary as much as the theories do. The term also refers to a method of studying child development. Freudian psychoanalysis refers to a specific type of treatment in which the analytic patient verbalizes thoughts‚ including free associations‚ fantasies‚ and dreams‚ from which the analyst induces
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Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed. The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass
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How to Flunk out of College Now day College certification doesn’t guarantee having good job and happy life. Otherwise‚ why the rate of unemployment being increase with the increasing in the number of student who graduated from college? Studying will consume student time and energy. Although‚ having undergraduate admission to any college it will be considered as the first and last step in the way to success. So student must spend their precious time by doing any interesting things. The successful
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Reaction Papers 1. Bangko Sentral ng Pilipinas (BSP) (a.) The Bangko Sentral ng Pilipinas is the central bank of the Philippines. It was rechartered on July 3‚ 1993‚ pursuant to the provision of the 1987 Philippine Constitution and the New Central Bank Act of 1993. The BSP was established on January 3‚ 1949‚ as the country’s central monetary authority. A group of Filipinos had conceptualized a central bank for the Philippines as early as 1933. It came up with the rudiments
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