EXTERNAL INDUSTRY ANALYSIS The overall chocolate market in Canada was finding itself in a slow-growth environment with only 2% annual growth projections after 2006 and the industry as a whole had been experiencing a decline in growth. The chocolate market has two distinguished sectors – lower quality‚ more affordable mainstream chocolate and premium‚ higher cost chocolate. The lower quality sector was performing poorly‚ whereas the premium sector was experiencing growth around 20% per year‚ leading
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THE HISTORY OF CHOCOLATE Many people believe that chocolate originally came from Europe. However‚ chocolate‚ called the “food of the gods‚” was first made in the Americas. The first chocolate was very different from contemporary chocolate. Wild chocolate trees can grow easily in the humid Amazon rainforest. Clusters of flowers growing on these trees turn to seeds. About 20 to 60 cacao beans can be found in the seeds. Cacao beans are the ingredient needed to create sweet‚ soothing
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CHOCOLATE The chocolate is one of the favorite flavors that people like the most. According to a survey that I administrated which I made in order to see what it’s the flavor that everybody likes the most‚ the 59.4% of the people who responded preferred chocolate‚ while the vanilla was only preferred by the 37.5%‚ 3.1% didn’t choose any of them. Chocolate can be a healthy food. In fact‚ The University of Michigan even lists dark chocolate as one of the essential foods as a part of their “Healing
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According to research done by John Q. Tullius‚ Nine out of ten people love chocolate‚ and the tenth person is almost always lying. Let’s face it: chocolate is one of the biggest pleasures of our lives! Delicious‚ soft‚ incredibly gratifying and for these reasons it’s well known and loved all around the world and capable of inspiring books and films like "Chocolate Wars"or "Willy Wonka`s Chocolate Factory". The story of chocolate‚ as far back as we know it‚ begins with the discovery of America. Until
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Dark chocolate is brimming with antioxidants and heart-healthy properties‚ research finds Tuesday‚ April 05‚ 2011 by: James Schreiber http://www.naturalnews.com/031959_dark_chocolate_antioxidants.html (NaturalNews) Ongoing research shows that eating dark chocolate exerts beneficial effects throughout the whole body. High quality chocolate delivers disease-zapping antioxidants‚ lowers blood pressure and protects your heart and liver‚ all in one fell crunch. Chemistry Central Journal brings
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Attention Getter: Credibility: Eating chocolate is one of my favorite past times. Just sitting anywhere and eating M&M’s makes my life more enjoyable and I believe that it can have the same effect for everyone else. Thesis: Chocolate offers to the world physical and emotional benefits‚ as long as moderation is observed. Transition: Eating chocolate benefits your health‚ it has flavones‚ and it helps people emotionally 1. Chocolate has health benefits. A. Antioxidant 1. Cleveland
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Dark chocolate history goes back at least 3000 years. What began as a bitter drink in the pre-historic tropics of South America has become one of the world’s most popular treats. For most of this time‚ dark chocolate was the only form. So chocolate history is really the history of dark chocolate. Native American Drink Throughout the tropical areas of Central and South America‚ a room-temperature drink made from cacao seeds has been enjoyed for several thousand years‚ with the earliest
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Harvesting Cacao is Hard Work We tend to think of chocolate making as an assembly-line process. Most people picture automated presses plopping out candies onto conveyor belts at speeds unmatched by humans. But before cacao reaches the machinery of a chocolate factory‚ it must first pass through the hands of a farmer. Making chocolate takes years of manual labor. Like most agricultural crops‚ cacao must be closely monitored by farmers. They regularly walk their fields and check for pests‚
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Anheuser Busch Marketing Case Analysis “We happen to be a marketing company that sells beer.”- William Hickman‚ Vice President and CIO of Anhesuer-Busch (Field‚ 2000) Introduction ________________________________________ For years‚ companies have been relying on market research‚ data tracking‚ and data warehousing to help create marketing strategies. Marketing managers rely on this data to spot opportunities and problems and try to stay ahead of the competition. Anheuser-Busch (AB) could
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The Chocolate War Why would a person decide to betray the beliefs they had fought so hard for? In Robert Cormiers novel The Chocolate War‚ the character of Jerry Renault changes drastically from a rebel to a follower in the end. The school gang known as the vigils and his moral beliefs motivates Jerry’s actions. He feels he must take a stand against evil. Jerry can be considered a hero because of his beliefs. In the end however he gives in to the things he fought against and becomes a follower
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