Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3‚000 on an advertising campaign in the March/April edition of Chile Pepper Magazine‚ Marilyn Lysohir needs to consider how to reach her goal of becoming a profitable company. She needs to analyze consumer perceptions‚ pricing strategies‚ identify and gain access to effective distribution channels and the effective use of the company web site. Since the inception of a revolutionary spicy chocolate recipe
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Case 4: Boston Creamery Introduction A new financial planning and control system is only as good as a company’s capacity to implement it effectively. But most importantly‚ many employees see the new system as an end in itself‚ instead of a means to an end. The way standards are formulated play a crucial role in the results of these variances. For instance‚ management decided to use the sales forecasts based on what they made and incurred in the previous year. This would normally be the case
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celebrated ceramic artist‚ started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine‚ High Ground‚ which she and her husband‚ Ross Coates‚ started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative‚ artistic tins and packaging‚ which she labeled Cowgirl Chocolates. Her small business‚ begun in 1997‚ won a number of awards in fiery food competitions. While Cowgirl Chocolates grew steadily over
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1. Synopsis The case of Cowgirl Chocolates is about a small chocolate producer‚ Cowgirl Chocolates‚ and the businesses owner/artist Marilyn Lysohir dilemma with how and why her business venture wasn’t profitable. Marilyn expresses her love for making award winning hot and spicy chocolates. She also discusses her hold up on different products‚ their packaging‚ and her disliking of using distributors. Marilyn doesn’t know why she isn’t making a profit‚ and the problem isn’t with her chocolates‚ it’s
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MISSION STATEMENT: None; one of the ways they tried to raise funds for Marilyn and her husband “High Ground” magazine. PROBLEM DEFINITION: How to can Cowgirl Chocolates‚ an award winning products‚ re-define its products and market target to become a profitable business? PORTER’S FIVE FORCE According to the name of the business cowgirl Chocolate‚ its packaging and pricing‚ we define market strategy in the chocolate industry. New Entrants (high because of low entry barriers) • No special
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Case Study Questions: 1- What concepts in the chapter are illustrated in the case? The concepts in the chapter that illustrated in the case study are information privacy. Which is a very Sensitive matter. Other consept is Facebook as a platform. So by Facebook being a platform it is allowing third parties to access and use Facebook’s user personal data. 2- Describe the weaknesses of facbook’s privacy Policies and features. What management‚ organization‚ and technology
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Cold Stone Creamery. The first thing that we had to do was find out what franchising really was. We all had a basic understanding of what franchising was and to become a franchisee‚ but after further research we realized there was a lot more that we didn ’t know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if Cold Stone really was everyone ’s favorite ice cream place. We found out the mission and the vision that Cold Stone Creamery has for their
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Cowgirls Chocolates Case Marilyn Lysohir‚ an internationally famous ceramic artist‚ started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine‚ High Ground‚ that she and her husband‚ Ross Coates started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative‚ artistic tins and packaging‚ which she labeled as Cowgirl Chocolates. Her small business‚ begun in 1997‚ had won a number of awards
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MEMO Date: October 20‚ 2014 To: Mr. Jim Peterson‚ President‚ Boston Creamery‚ Inc.‚ Ice Cream Division From: Subject: Evaluating the decision choices of Boston Creamery to improve budgeting Introduction Boston Creamery is currently experiencing difficulties with regards to its budgeting process and variance analysis. For the fiscal year 1973‚ the Ice Cream Division has a favorable operating income variance of $71‚700. The President‚ Jim Peterson feels that the comparisons between budgeted
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1. Yes‚ Cold Stone Creamery does represent a high performance approach to planning. They have a fun and positive approach to their franchise; however they have great expectations to achieve success. Cold Stone started with a mission: “We will make people happy around the world by selling the highest quality‚ most creative ice cream experience with passion‚ excellence‚ and innovation.” From the company-wide goal to the organizational goals‚ each one is numerically defined and measurable. So the
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