Centre‚ Uppsala University‚ Box 576‚ S-751 23 Uppsala‚ Sweden Received July 18‚ 1997X A radiochemical enzyme assay for studying cyclooxygenase (COX)-catalyzed prostaglandin biosynthesis in vitro was optimized with respect to both COX-1 and COX-2 activity. The assay can be used to assess the relative selectivity of plant-derived inhibitors on COX-1 and COX-2. Assay conditions were optimized for both enzymes with respect to concentration of cofactors (l-epinephrine‚ reduced glutathione‚ and hematin)
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Case 1-1: Ribbons an’ Bows‚ Inc. Note: This case is unchanged from the Twelfth Edition. Approach This is an introductory case and it should be taught as an introductory case. There will be plenty of time in the course for the students to learn the correct form of financial statements and details of accounting standards. In short‚ the instructor should be prepared to allow a variety of formats for the financial statements and tolerate some “not quite correct” accounting. The instructor
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like the commonly known San Andreas Fault in the United States. The Anatolian fault is almost as active as the San Andreas‚ and is very well known for the size of the earthquakes that it produces. From “1939 to 1999‚ Turkey had 11 earthquakes all over 6.0 magnitude on the Richter scale” (“1999 Izmit‚ Turkey Earthquake”). It was also compared to the San Andreas Fault because one earthquake eventually led to another earthquake‚ or also known as Earthquake Storms. Although predicting when these earthquakes
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How Advertising Works: What Do We Really Know? Demetrios Vakratsas; Tim Ambler Journal of Marketing‚ Vol. 63‚ No. 1. (Jan.‚ 1999)‚ pp. 26-43. Stable URL: http://links.jstor.org/sici?sici=0022-2429%28199901%2963%3A1%3C26%3AHAWWDW%3E2.0.CO%3B2-K Journal of Marketing is currently published by American Marketing Association. Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/about/terms.html. JSTOR ’s Terms and Conditions
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Apple‚ Inc. A Case Study in External Communication Executive Summary Background: On June 25‚ 2010 Apple released the iPhone 4. With its sleek‚ new‚ stainless steel frame design‚ thousands of people rushed to buy Apple’s latest gadget. Apple and its partner carriers received 600‚000 pre-orders for the iPhone 4s in the first 24 hours‚ making it the largest number of pre-orders Apple had received in a single day for any device up to that time. By the end of the month‚ Apple had sold over 1.7
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strategies. The first current strategies that the Health Care Office Solutions‚ Inc (HCOS) is using is the niche (or focus) strategy by the Porter’s Typology. According to the Mark W. Johnson and Greg W. Marshall (2011)‚ the service of particular target market‚ with each functional policy developed with this target market in mind. HCOS changed their name from the Printing Solution Incorporated to the Health Care Office Solutions‚ Inc (HCOS) because they realized that many of their best clients were
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Verizon Communications‚ Inc. has many strengths‚ weaknesses‚ opportunities and threats as an organization. This case analysis will highlight the top three for each category and provide a rational for each factor. The SWOT analysis will serve as a tool for identifying alternative strategies for the organization and help define a 3-year growth plan. Various matrices‚ including a SWOT analysis and a Financial Ratios Analysis‚ will also support specific strategies and long-term objectives. Other
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What seemed like an isolated incident of a few bad cans of Coca-Cola at a school in Belgium turned into near disaster for the soft drink giant’s European operations. In June 1999‚ Coke experienced its worst nightmare a contamination scare resulting in the recall of 14 million cases of Coke products in five European countries and huge blow to consumer confidence in the quality and safety of the world’s most recognizable brand. After the initial scare in Bornem‚ Belgium‚ Coke and Coca – Cola Enterprises
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group or business to function cohesively‚ clear and effective communication must be prioritized. When ineffective communication hierarchies are established‚ miscommunications can easily arise. In addition‚ this lack of straightforward communication can weaken the resolve and social climate of the group‚ leading to decreased morale in team members. By identifying the troublesome conduct and actions that actively prevent clear communication‚ a team can accurately establish new behaviors that can seek
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Q1 Answer: The numbers in the Financial Statement were different under the two methods because under the non-GAAP accounting method apple gave the revenue numbers without the use of subscription accounting‚ which recognized the revenue at the point of sale. Moreover the non-GAAP numbers did not adjust the estimated costs associated with its plan to provide new features and software upgrades to iPhone buyers free of charge and these figures were not prepared under a comprehensive set of rules or principles
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