INTRODUCTION Company Profile Founded by Bavarian shoe designer Adi Dassler‚ Adidas is one of the world’s most recognized brands. From the 1950s through the 1970s‚ Adidas drove the world’s athletic shoe market with its product originality. During that time‚ Adidas grew exponentially from a small‚ German‚ family-owned business into a multi-billion dollar‚ global sporting goods enterprise. Building its brand on “passion for sport‚” Adidas prides itself on an unrelenting work ethic‚ its strong international
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According to Nascar they are one of the biggest spectator sports in the US today. Who doesn’t love to watch cars zooming around a track trying to find out who is the fastest? In the late 1930’s Southern Americans were looking for some entertainment and decided to watch bootleggers race each other to see who was the fastest. By December 1947 Big Bill France organized a meeting to conceive an idea of stock car races. And by February 1948 the National Association for Stock Car Auto Racing‚ otherwise
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When the United States national soccer team defeated the Spanish national team in the semifinals of the 2009 Confederations Cup‚ many sportswriters and fans called the U.S team’s win one of the biggest upsets in modern soccer. Although the United States is known for having dominant sports teams‚ many refuse to admit that the United States has a good soccer team‚ let alone believe that Americans know about the sport soccer. In all fairness‚ even people in the United States do not believe that Americans
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As a gymnast the gym is a family and every family has its problems. As I look through my collection of gymnastics items I come across an old score card obtained during my last year at Gold Cup Gymnastics. Upon picking it up I realize the competition it’s from is the 2013 Gold Cup Classic and I can’t repress my chuckle‚ “Oh the days.” I cannot help but take a moment to recall how all the literal blood‚ sweat‚ and tears I’d had led to that moment when I stood up for myself and my team because as a
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Camry. The cars use slick tires so they can grip the track real good and the V8 engines are real loud. My favorite track is Daytona and the Daytona 500 is my favorite race. It takes place in February each year and is the first race of the Sprint Cup season. The cars can go as fast as 190 miles per hour and the race usually lasts about two to three hours. The drivers‚ the fast cars and the many different types of tracks is why NASCAR is my favorite sport. I can’t wait to go to my first race with
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1) The time during world cup is going to be cluttered with too many brands fighting the brain space of customers and that’s why Britania chose to start its campaign and contest a month before. And some brands like Pepsi‚ coca cola‚ Parle‚ Rasna can compete with the same customer’s brain share. 2) Advertising has a deep insight of showing daily chores (Eg:-Roti through wicket‚ laundaryan on pitches ) and linking it to cricket shows the Britannia’s insight to capture all audience as around 30% of
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silver and two bronze medals in the Olympics. Once it trounced USA by margin of 24-1 goals. Such was its glory. 1980’s scripted the decline of Indian hockey‚ and heralded the rise of Indian cricket as popular sport. In 1983 India won the Cricket World Cup and instantly its charm reverberated throughout the country. It was in this decade that Indians were introduced to Televisions as a large-scale that helped the cause. It is not surprising that hockey’s loss was cricket’s gain. The reason for
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trend for brands in this space‚ proving strategies are more about ROI than ever before. There’s also the use of #selfies in marketing‚ not to mention award-winning campaigns from major events held this year including the Winter Olympics‚ the FIFA World Cup‚ and the Cannes Lions International Festival of Creativity. Find inspiration for new campaigns in the visual trends for both S/S 14 and A/W 14‚ or explore how to maximise the impact of catwalk show’s with a round-up of the winning digital initiatives
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millions more watching on tv.We knew we could do this even though we had never done it before. Looking up to the stand I could see the enormous crowd of people cheering for us. The thousands of people that has traveled hundreds of miles to watch this Fifa cup final. All we had to do was win and make them happy. The referee blew the whistle and Chelsea had the ball. We were pinned against the back and were defending Chelsea’s attack. They hit the post and thanks to some amazing saves we were still tied. After
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South Africa and stuffed millions of dollars of the Zimbabwe dollar in his soccer ball. After a lot of ups and downs Deo finds a way to get on a team and he makes new friends. He goes to his practices and their team made it to the Street Soccer World Cup. Deo has a jo but since he is an illegal immigrant he is paid less than he is supposed to be
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