make. 7 years ago the result was an offer of the creative director position to Joanne Ooi who for the upcoming year became the unit of support to the executive chairman. Ooi and Le Manse discussed and debated about the brand‚ its image and reflection of China in its collections. Joanne was the person who would provide the theme for the season and elaborate on it by giving feedbacks to designers on a regular basis. Ooi was indeed “at the center of the design team” and demonstrated
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For this topic‚ you are a director of a teen health organization dedicated to supporting the wellness choices of teens in your community. You will develop and conduct a survey to identify an issue that is a significant challenge to teens in your community and research information about this issue. Your project for this topic will require you to create a tool that will generate public awareness of the issue and influence others to make positive wellness choices. The lessons in this topic will
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1. 2. A rational appeal in advertising ( refers cognitive strategy) means more emphasis is placed on providing factual information and specific details about product benefits. For example: Generic messages Preemptive messages Unique selling propositions The hyperbole Good example was DLR ‚ their messages have been very product focused‚ typified by ads for speed of recovery‚ get you home services‚ helpfulness of their staff and a range of ancillary products such as car finance‚ legal and advisory
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and to solidify our relationship and trust with you‚ however without the maintenance contract that Mr. McNamara had refused and under new ownership of the building‚ our business is unable to absorb an expense as grand as this. In addition‚ the cost of materials alone for this project at-hand would exceed $5000. We are aware of the circumstances and understand your discomfort‚ but we ensure an efficient and quality completion if you decide to work with us. Since you are also the new owner‚ to gain
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still allowing for those occasional cravings and splurges. They use many of the popular fad diets along with some of their own personalized diets. They are extremely knowledgeable and can perfectly help you carry out your healthy and fit lifestyle. This again‚ is included in your membership. Our gym also has top of the line locker rooms‚ equipped with Jacuzzi tub‚ dry and wet sauna’s and showers at no additional cost to you. Also‚ enjoy our indoor and outdoor pool with staffed lifeguards along with
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has a certain image and a multifaceted structure. First studies on country image in the literature belong to the 1930s and 1940s (Katz and Braly‚ 1933; Klingberg‚ 1941). On those years‚ several researches were done on impacts of social psychological processes‚ economic‚ cultural and political events on country image. But in these years‚ national perceptions and prototypes are of particular importance (Katz and Braly‚ 1933; 1943; Klinberg‚1941). Nagashima (1970) considers country image a prototypes
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and by the time she is 17 years old‚ she has received over 250‚000 commercial messages through the media (Body Image and Advertising). By the mid-1950s‚ television had become an established part of the furniture in the majority of American homes (Petley). The media has a powerful influence on teenager’s body image through print‚ electronic‚ and television advertisements. Print advertisements strongly influence body image on teenagers from the media. Advertising in teen magazines and on television
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Advertising and It’s Images How far will an advertiser go to grab the attention of it ’s audience? According to Jim Fowles‚ more advertisements draw to consumers attention with an eye catching image than text. He also points out that the average person is bombarded with hundreds of advertisements daily‚ so many that our brain filters out most of them leaving only a handful that reach our attention. So how does an advertiser get his advertisement noticed? While looking at the advertisement produced
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CIEG-306 Fluid Mechanics Laboratory 2. Stability of a Floating Body Objective The objectives of this experiment are: 1. to measure the angle of inclination at which an eccentrically loaded body floats‚ 2. to observe the circumstances under which a floating body is unstable‚ and 3. to compare the observed results with theoretical predictions. Apparatus The apparatus consists of an open plastic box (‘barge’) which floats in water and carries a mast (Figure 1). A plumb-bob suspended from the
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Critically evaluate the comparative transnational effectiveness of Benetton and Zara Zara and Benetton are two of the most acknowledged clothing companies in the fast fashion industry. The different international business strategies they adopt result in different transnational effectiveness. To begin with‚ this essay will give a brief overview of the motivation‚ means and mentality of these two companies‚ and then compare how they sustain their competitive advantages through integration‚ responsiveness
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