University of Calicut Art and Craft in tourism: A study based on Irringal Art and Craft village at Calicut The land of Kerala has a rich tradition in arts. All types of art forms were cherished here and among these‚ the handicrafts attracted the world centuries ago. The handicraft works of Keralites using tree roots‚ fibers‚ metals‚ and wood are unparalleled. In our traditional rituals and festivals‚ various craft makings are essential. However‚ during the period
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Introduction Advertising uses appeals as a way of persuading people to buy certain products. Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people. Music appeal This is the use of music in adverts. Entertainment as an intrinsic part of music helps to make the advert more appealing to the consumers
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IN THE IMAGE OF GOD •“ GOD CREATED MAN in HIS OWN IMAGE‚ in THE IMAGE OF GOD HE CREATED HIM‚ MALE AND FEMALE HE CREATED THEM” Gen. 1: 27 HUMAN DIGNITY • “ Man is the only CREATURE on earth that GOD has willed for its own sake‚” and he alone is called to share‚ by knowledge and love‚ in GOD’s own life. It was for this end that he was created‚ and this is the fundamental reason for his dignity… From his conception‚ he is destined for eternal beatitude. GS 12 ‚ 24 EQUALITY‚ DIFFERENCE AND
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David Walker David Walker appeal was mainly appealing to colored citizens of the world mainly in the United States. After traveling the world and observing the conditions slaves were put in David Walker‚ who denounced slavery urged slaves who lived a life of fear and misery to fight for their freedom and they should rise up in rebellion against their oppressors. Walker was trying to appeal to them that things did not have to continue to exist the way they were because they had just as much
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EASY TO BE GREEN (EGB) EMPLOYEE MEMORANDUM Date: March 17‚ 2013 To: Employees of Easy to be Green (EGB) From: Human Resources Office Subject: Employee Education Policies The purpose of this memorandum is to remind you of EGB wants all employees‚ whatever their positions‚ to be able to discuss with the customer‚ at least in a basic way‚ the scientific concepts behind the company products and services. To help ensure competency of all employees that is beginning six months from
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“Advertising: 15 Basic Appeals” by Jib Fowles (from "Mass Advertising As Social Forecast") 1. Need for sex- surprisingly‚ Fowles found that only 2 percent of the television ads‚ he surveyed used this appeal. It may be too blatant‚ he concluded‚ and often detracts from the product. 2. Need for affiliation- the largest number of ads use this approach: you are looking for friendship? Advertisers can also use this negatively‚ to make you worry that you’ll lose friends if you don’t use
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Analyzing Images In the consumer driven society that we live in‚ major manufacturers are always looking for ways to produce effective marketing so that the general public will buy their product. To relate to the public in these advertisements‚ advertisers create an image using a subject‚ a number of objects‚ unique placement of the objects‚ and specific color and lighting. Advertisers will also use the gaze‚ pose and mouth position of the models in their advertisements to market their product
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Body Image Rashanda Joe PSYC 231 Liberty University This assignment the writer had to pick a commercial or advertisement that appealed to adolescents. The commercial that was chosen was a Calvin Kline Jeans commercial. It can be found at the following link: http://www.youtube.com/watch?NR=1&v=kZz03icMzdE. The commercial is showing some models men and women dressed in Calvin Kline undergarments and jeans dancing and showing off how great they look in the Calvin Kline products. The
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J. Howard Miller produced the “We Can Do It” poster in 1943‚ during World War II‚ as propaganda for woman in America. For century’s woman were perceived as weaker than men‚ this poster started to press into ideas of feminism as it introduced the concept that men and woman could do the same things. The image evokes connotations of patriotism‚ masculinity‚ and strength. The poster is clearly targeted to the housewife demographic of America and collects its persuasion from empathy towards their husbands
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Toscani’s “Tongues” Photo for United Colors of Benetton The picture chosen for analysis is one taken by Oliviero Toscani for a United Colors of Benetton campaign. The picture depicts three children – one African-American‚ one Caucasian and one Asian – all sticking their tongues out‚ from where the name of the advertisement – “Tongues”. This campaign for Benetton was launched in February 1991 and it was highly controversial. For example‚ “this image was deemed "pornographic" and subsequently withdrawn
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