Donna Dubinsky and Apple Computer‚ Inc. Report of Findings and Recommendations Prepared By: Robin Armstrong Table of Contents Background and Scope 3 Current Scenario 4 Situation Analysis 6 Conclusions and Recommendations 8 Background and Scope This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution
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CASE STUDY RAVI SOAP FACTORY COMPANY OVERVIEW PROBLEM DEFINITION: DECLINING SALES VOLUME The company is currently experiencing declining sales volume due to a stiff competition in the market. Customers are switching brands based on television commercials. Since the arrival of cable television in the terai region in 1997 ‚the companies like HLL ‚ Nirma ‚P&G‚Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing
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threat of product substitutes‚ and the intensity of rivalry among competitors (Hit‚ Ireland‚ and Hoskisson‚ p.40). In this case‚ Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systems. Intense players such as‚ HP/Compaq‚ Dell‚ Gateway‚ and Microsoft all take substantial market share in the industries Apple is competing with. Today in the computer hardware industry there is intense competition and the only way to gain market
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Executive summary The time management was the toughest thing when we worked on group assignment. Our group went through all of the four stages‚ which are forming‚ norming‚ storming‚ and performing stage. In forming stage‚ since we took same program last semester‚ we have already known each other. We decided the team leader and the objective. Because we asked questions in the group‚ and supported each other‚ we could build trust. In norming stage‚ everybody did their work on time‚ and team leader
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solution about marketing and the concept of planning and strategy. At the time particularly Mevacor and Zocor hit the market‚ Lipitor just syinthesized by Warner-Lambert and it was still done animal testing or in the other words Lipitor is still developed become great statin in the world. To give alternative solution for the problem number one‚ Lipitor should understand about concept of planning and strategy and arrange suitable planning and strategy with the condition nowadays. Because the Lipitor still
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Opening Case Questions 1. What might have happened to Apple if its top executives had not supported investment in iPods? The iPods have revolutionized the way Americans buy‚ listen and enjoy their favorite music. In just a few short clicks‚ consumers across the globe can download that "oldie but goodie" taking them "back down memory lane". However‚ the investment in the iPods was only just the beginning for Apple. It opened the door to a whole new portfolio of sleek. fun and clever technological
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Executing the Customer Experience - A white paper The concept‚ ideas and activities of customer experience are not new. Work around it is already in progress for many companies. Many have nailed the rationale for achieving ‘distinctiveness’ in customer experience and understand that they need to differentiate their customer experience‚ address customer pain-points and that they have an uphill challenge to execute this. You also know that the customer experience has to happen by design and not
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This Apple vs the Federal Bureau of Investigation (FBI) case study focuses on the one of many instances when the FBI has requested Apple to allow access into one of their devices. This case looks into a terrorist in California and gaining access into one of the terrorist’s iPhone. Apple is constantly looking to improve the security of their products because their customers value privacy. According to Muzamil Riffat‚ privacy is a subjective phenomenon. The definition of privacy is due to change based
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iSlave is used by human rights activists to describe the labor conditions at the Apple ’s manufacturing plants in China. Sadly‚ most of us do not even care where and how these products are made as long as we can enjoy the wonders of technology that Apple can provide us. But there is something more behind these dazzled wonders‚ something that some people have chosen to ignore and some others just really ignore. Whatever the case is the reality is the same‚ a greedy company making a fortune while the real
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