MKTG/236 IBS Center for Management Research Apple’s App Store: Strengthening the iPhone’s Competitive Position This case was written by V. Namratha Prasad‚ under the direction of S.S. George‚ IBS Center for Management Research. It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. License to use for MBA-Distance Learning Group J: April 2011-July
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Objective of Case study: Let’s start the whole story with the evolution of the term "Apple Inc." It was the name given to a company in 1996 just after it went almost bankrupt which started off as "Apple Computer". Apple Inc. in 2010 is celebrating smashing success in almost every measures - be it ’over faithful customers’‚ ’rapid growth’‚ ’high profits’ or spectacular accomplishments since beginning in terms of ’innovation accomplishments’ and amalgamation of these features has raised the expectation
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Questions: What do you think was the main reason for Ipone’s success in America? ➢ Innovations ➢ Apple retail stores ➢ Emphasis on design ➢ Digital music player’s success ➢ Successful marketing effort - meet the expectation - mystique ➢ Good service plan (unlimited data with direct internet aceess‚ visual voicemail and a host of other goodies) 4Ps: Product: Fashionable‚ new advantages. Promotion: Tv campaign Price： Consumer psychology Place With tough competition from
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Executing the Customer Experience - A white paper The concept‚ ideas and activities of customer experience are not new. Work around it is already in progress for many companies. Many have nailed the rationale for achieving ‘distinctiveness’ in customer experience and understand that they need to differentiate their customer experience‚ address customer pain-points and that they have an uphill challenge to execute this. You also know that the customer experience has to happen by design and not
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corporation‚ Apple is a company that was founded on April 1st‚ 1976‚ and incorporated on January 3rd‚ 1977. It is ranked second in the’ top 100 Best Global Brands’‚ after the well-known and worldwide company Coca Cola. In this case‚ Apple indulges and takes in its biggest increase in brand value with an astonishing 129%. It is no surprise that Apple have been so successful due to the technology and innovative ideas of Steve Jobs. He has already set the idea towards consumers that the Apple Products
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Case study: Strategic planning at Apple Inc. Comparative Advantage Apple has gained a comparative advantage over its competitors by carefully picking their employees. According to researcher and author Alex Frankel Apple tends to only hire people whom are “passionate about what they were selling”‚ this often meant that they hired enthusiastic Apple product users. In addition‚ Apple’s employees are trained to follow a specific three-step sales process known as position‚ permission‚ and probe
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Apple Inc. Case Study By: Executive Summary: Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs. Not only are their products great but so is their customer service as well. They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals. They are also steadily doing very well with their stocks and their net income over the past years. With their income up 364%
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iSlave is used by human rights activists to describe the labor conditions at the Apple ’s manufacturing plants in China. Sadly‚ most of us do not even care where and how these products are made as long as we can enjoy the wonders of technology that Apple can provide us. But there is something more behind these dazzled wonders‚ something that some people have chosen to ignore and some others just really ignore. Whatever the case is the reality is the same‚ a greedy company making a fortune while the real
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Apple offers a range of products‚ mobile communication and media devices‚ personal computing products‚ and portable digital music plays‚ as well as a variety of software‚ services‚ peripherals‚ networking solutions and third party hardware and software products. Their four main products are the iPhone‚ iPad‚ Mac‚ and iPod. Apple has strong competition when it comes to mobile devices. Apple has recently surpassed their leading competitor‚ Samsung Electronics Co. to become the top mobile-phone
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8.0.1 Product strategy The products of 7-Eleven brings back the millions of loyal customers though franchises’ door. Apart from regular grocery items‚ 7-Eleven offers different lucrative products and quality food items in low price that attracts the customers most‚ such items are Slurpee beverages‚ Krispy Kreme doughnuts‚ $1 coffees‚ 7-Eleven fuel‚ Hot Chockee‚ ATM‚ stationery & gifts‚ treats‚ Refreshment‚ game cards‚ MoneyGram‚ Mobile recharge‚ sim and phones‚ news magazine‚ transport‚ Australia
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