solution about marketing and the concept of planning and strategy. At the time particularly Mevacor and Zocor hit the market‚ Lipitor just syinthesized by Warner-Lambert and it was still done animal testing or in the other words Lipitor is still developed become great statin in the world. To give alternative solution for the problem number one‚ Lipitor should understand about concept of planning and strategy and arrange suitable planning and strategy with the condition nowadays. Because the Lipitor still
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of market share at 32.4% iii. Number of competitors: (6) 8. Listerine : -(Market Share = 16.6%) k. Succeeded with “Bad breath” strategy l. ADA seal‚ not CDA m. “Flights plaque and helps prevent inflamed gums caused by plaque. “ i. New strategy positioning ‘88 ii. Motivated by the introduction of Plax 9. Listermint (’77): -10.6% n. Added fluoride
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Procter and Gamble Case Study Procter & Gamble Executive summary: Procter and gamble is one of the most successful companies in the world. the company markets its brands in more than 140 countries‚ and had net earnings of $1.6 billions in 1990.the Canadian subsidiary contributed $1.4 billion in sales and $100 million in net earnings in 1990.it was recognized as a leader in the Canadian packaged-goods industry‚ and its customers brands led in most of the categories in which the company competed
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United Airlines Case United Airlines was founded in 1926‚ which gives the airline nearly 90 years of experience. United faced many challenges throughout its years of operation‚ however the airline has still managed to be relevant and competitive in its industry. Theses challenges include: mergers‚ acquisitions‚ war‚ the Great Depression‚ labor union strikes‚ buyout attempts‚ terrorist attacks‚ bankruptcy‚ and recessions. The Airline deregulation Act of 1978 was the genesis for the airline industry we know
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Founded in 1837‚ Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development‚ manufacturing‚ and marketing of a broad range of products including Crest toothpaste‚ Tide laundry detergent‚ Ivory soap‚ Pampers diapers‚ and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100‚000 people worldwide and markets to nearly five billion customers in over 140 countries. Procter & Gamble’s purpose or mission statement
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Kaitlin Mitchell Paper synopsis 3-24-12 Bradbury Thompson Bradbury Thompson was born in 1911 in Topeka‚ Kansas. He was a lively child who was obsessed with brooks and type from an early age. In high school Thompson was heavily involved in his work as a draftsmen at a civil engineering firm. He was also quite the over achiever in high school. He was the president of his senior class; captain of the track team; and editor of two Kaw yearbooks. He loved working with what he had a challenging himself
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discussing airlines‚ one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul‚ low-fare‚ high-frequency‚ point to point carrier in America. The airline flies to fifty eight cities in thirty states and they offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest Airlines also values their employees very much. The airline prides
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Abigail Thompson Gabrielle Roseberry September 7‚ 2010 4th period Professor Abigail Thompson is one of the many female mathematicians around. With a B.A. received from Wellesley College in 1979 and a PhD received from Rutgers University in 1986‚ she now studies combinational methods in 3-dimensional manifolds or topology. Topology is the study of how geometric objects are basically connected to themselves. Her contributions to the world of mathematics obtain a number of new classifications
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Graphic Designer: Bradbury Thompson By K. Lee Goodrick Patrick Kirk ARTD 201 Due: March 28‚ 2007 Bradbury Thompson (1911 1995) is often times called the "father of modern design" and considered a pioneer among graphic designers (Father). As early as high school‚ Bradbury showed a keen talent in the field of graphic design. He jumpstarted his career when working in New York; and from that point he undertook many projects that made him famous. Among those projects includes designing stamps
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Nathaniel Lee Professor P. Hiebert RWS 100-07 10 September 2014 Thompson Essay Clive Thompson‚ in his chapter excerpt “Public Thinking‚” from the book Smarter Than You Think: How Technology Is Changing Our Minds For the Better published by Penguin Group‚ argues that the development of technology of mass communication improves the user’s writing and their ability to collaborate. To support his argument‚ he incorporates statistics to show the enormity of the production of writing‚ anecdotes to
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