"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
Premium Business school Marketing Harvard Business School
Organizational Structure: Mintzberg’s Framework Summary Mintzberg’s framework on organizational structure was an eye opener for us because it allowed us to understand how the structure of an organization evolved over due course of time. We found that‚ in some areas‚ the simple structure is prevalent even today (mostly in small organizations). Machine bureaucracy involves creating a machine like scenario for people to do the same work day in day out. Professional bureaucracy
Premium Organization Non-profit organization Structure
January 1994 The Fall and Rise of Strategic Planning by Henry Mintzberg When strategic planning arrived on the scene in the mid-‐1960s‚ corporate leaders embraced it as “the one best way” to devise and implement strategies that would enhance the competitiveness of each business unit. True to
Free Plan Thought Strategy
Crafting your literature review Conceptual/Theoretical Frameworks As an action researcher conducting a study and writing a dissertation‚ you wear two hats. One of your hats involves the intervention being implemented by you and/or by others with your guidance. The other hat is the one you wear as a researcher where you are stepping back from the actual intervention and evaluating the change or improvement effect it has on the organization. This means that‚ in the literature review‚ you should
Premium Lev Vygotsky Theory Zone of proximal development
Name of the business: 1. Re-feel: it can mean refill your energy and feel the difference 2. Love life: love yourself through life cultivate 3. Live Young 4. healive-healthy lifestyle/ being healthy‚ being alive‚ heal your life What will your business do? My restaurant serving nutrition and delicious food based on Chinese Medicine knowledge‚ a way to promote life cultivation through diet. We also want to break the concept that "nutritive food is not delicious". Providing products
Premium Nutrition Health Medicine
White Paper Crafting a Unified Cross-Channel Customer Experience Prepared by Ari Banerjee Senior Analyst‚ Heavy Reading www.heavyreading.com on behalf of www.oracle.com February 2013 Impact of Fragmented Channel Experiences Businesses exist to serve customers and‚ ultimately‚ everything a business does is geared toward making money from customers in return for goods and services. Any business activity generates events that affect a customer’s experience of receiving and
Premium Customer service Service system Customer
victory led the U.S. to believe that there was a time of some relaxation coming‚ but they were far from that. The passing of Prohibition only meant that there was another battle to be fought‚ and it was going to be amongst themselves. Lisa McGirr’s crafting of The War On Alcohol outlines the
Premium Prohibition in the United States United States Alcoholic beverage
11.2 Crafting a Life Mission Statement Mission is your assignment here on Earth. It is the set of activities that you are assigned to do in your life for others. In other instances it is referred to as your main task in life. This is linked to what Jesus referred to in Matthew 16 verse 24 [1] when He said “Whoever wants to be my disciple must deny themselves and take up their cross and follow me”. The cross is the burden you carry in life and you are the person assigned by God to deal with that burden
Premium Management Project management Organization
INTERNATIONAL JOURNAL OF SCHOLARLY‚ ACADEMIC‚ INTELLECTUAL DIVERSITY VOLUME 14‚ NUMBER 1‚ 2011 Organizational Structure: Mintzberg’s Framework Fred C. Lunenburg Sam Houston State University ABSTRACT Henry Mintzberg suggests that organizations can be differentiated along three basic dimensions: (1) the key part of the organization‚ that is‚ the part of the organization that plays the major role in determining its success or failure; (2) the prime coordinating mechanism‚ that is‚ the major
Premium High school Organizational structure Organization
Discuss the relevance of the ten schools of strategy formulation‚ as outlines by Henry Mintzberg and Joseph Lampel‚ to the focus on strategic management within the Hong Kong lifelong education sector. 1. Introduction During the past 4 decades‚ Hong Kong’s economy has transformed rapidly‚ from manufacturing moving to financial and service base. To meeting up the challenge of globalization and economic competition among other countries‚ Lifelong learning and education becomes vital importance of cultivating
Premium Education Strategic management Strategic planning