Ice Cream Case Study Teaching Notes Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned or emergent? 4. Was it successful? 5. How does this case help you think about ‘What is strategy?’ Were their decisions strategic? Yes‚ because: * Affected company as a whole * About scope and direction * Long-term Resource implications * Yes‚ they had to invest 5 pounds in a “correspondence
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Ben & Jerry ’s Homemade‚ Inc. produces super premium ice cream‚ frozen yogurt‚ and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores‚ restaurants‚ and franchised ice cream shops‚ and it holds about one-third of the market for its products. This global company began with only a $12‚000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington‚ Vermont‚ on May 5th‚ 1978. From one small shop
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ice cream brand in the world and the market leader in North America‚ is looking to introduce a new line of low fat sorbets to remain competitive in a very aggressive frozen dessert market. Much focus has
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become a franchisee‚ but after further research we realized there was a lot more that we didn ’t know. We researched everything we could about Cold Stone Creamery. We conducted a survey to find out if Cold Stone really was everyone ’s favorite ice cream place. We found out the mission and the vision that Cold Stone Creamery has for their company and all of their franchised stores. One of the most important parts was to find out the history of the business and how it all got started. We had then
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ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in 2002? The main data about the attractiveness of this market are: - The consumption is about 6 times lower than in France‚ Canada‚ US because of a different mode of consumption. Indeed‚ Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home. - producing in Russia implies a certain adaptability of recipes since traditional Russian ice creams contain less fat and are made with natural ingredients
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regarding the ice cream parlor and the 400 university students that completed the survey. The survey was based off a gender reports. Some interesting findings from the survey were tallied and placed into percentages. Based on the survey females often go to an ice cream parlor in a given month 2 to 4 times 43% whereas males visit only once 46% in a month. 64% total female and male prefer a drive through versus a sit-down setting. When asked if they preferred sherbet‚ frozen yogurt‚ or ice cream they both
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White Bread. Cheddar Cheese Sandwich with Chutney on Onion Bread. Cucumber Sandwich with Cream Cheese‚ Dill‚ and Chives on Caraway Seed Bread. Chicken Breast Sandwich with Horseradish Cream on White Bread. Scottish Smoked Salmon with Lemon Butter on Rye Bread. Egg Mayonnaise Sandwich with Chopped Shallots and Watercress on White Bread. Freshly Baked Raisin and Plain Scones with Cornish Clotted Cream and Strawberry Preserve. Assortment of Afternoon Tea Pastries and Cakes. http://www.theritzlondon
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Ben Cohen and Jerry Greenfield are life-long friends and the cofounders of Ben & Jerry’s Homemade‚ Incorporated- a American ice cream company which manufactures ice cream‚ frozen yogurt‚ sorbet‚ and ice cream novelty products. They originally decided to go into the food business making bagels but found that the machines would be too expensive and settled on ice cream instead by taking a $5 course at Pennsylvania State University; an idea that ultimately resulted in a multi-million dollar business
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are tiny beads of ice cream‚ yoghurt‚ sherbet and flavored ice. Microbiologist Curt Jones used his background in cryogenic technology to invent Dippin’ Dots in 1988. His invention is now considered the unique‚ futuristic and fun way to eat ice cream! Dippin’ Dots Inc. is a PRIVATE company. How Are Dippin’ Dots Made? Dippin’ Dots are beads of cryogenically frozen ice cream. They use a combination of natural ice cream ingredients‚ the same found in conventional ice cream‚ and flash freeze it into
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Sec: Midterm Exam Human Behavior Organization Task 1: 1.0 Company information Arce Dairy Ice Cream i) Background of the company The manufacture of ice cream from fresh carabao’s milk and fruits was originally conceptualized by Don Ramon Arce‚ Sr. and Doña Carmen Arce in 1930. Its first plant‚ established in 1935‚ was situated in Novaliches‚ Quezon City. In 1938‚ demand for the ice cream was so high that the plant had to be moved to Lepanto St. in Manila‚ making it more accessible to the
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