Principles of Marketing‚ 14e (Kotler) Chapter 15 Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 1 Page Ref: 436 Skill: Concept Objective: 15-1 2) A company’s total marketing communications package consists of a special blend of advertising‚ sales promotion
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Persuasive Presentation (100 marks: see rubric on next page) Instructions: Create an on-screen presentation for your persuasive presentation. A. Design Elements (see rubric on next page for distribution of marks) 1. Create at least seven slides (no more than 15) 2. Start with a title slide that includes the presentation title and your name (title slide layout) 3. Choose slide layouts according to design principles (CARP) * Include a title on each slide
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Based on what you read in the poem‚ describe the relationship between the speaker and the “you” in the poem. How important was the relationship to the speaker? Support your response by referencing directly to the poem. In her poem “Since You” the poet Dionne Brand‚ has expressed a very profound romantic relationship between her speaker and the “you” in the poem. She has also revealed that the relationship was the most important thing in her speaker’s life. Dionne Brand makes these views to be
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Executives Make Sense of DRM Aleksey S. Popelyukhin‚ Ph.D. Foreword 2 Anatomy of a Presentation 2 Skeleton (Text) 2 Muscles (Charts) 3 Uncertainty 3 Ranking 6 Development & Trends 9 Simulations 13 Allocations 14 Charts as Selection Tools! 16 Conventions‚ Expectations 17 Skin (Animation) 19 Brains (Logic Flow) 19 Not To Do List 20 Ockham’s Razor 20 Too Much Info 20 Not Enough Info 21 Dull Graphics 21 Other Sources of Inspiration 21 Websites
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Links: School Brochure | | Apply for Admission | | | Why Co - Educational Presentation College is‚ by choice‚ a co-educational school. We believe that co-education is the most natural form of education and that it has distinct advantages for girls and boys alike. There has been much discussion throughout the eighties on the benefits
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ROLE OF STAKE HOLDERS IN CURRICULUM IMPLEMENTATION Girlie P. Esguerra Glecel. C. Magallanes Discussant Stakeholders • Are individuals or institutions that are interrelated in the school curriculum. • They are the one who put into action and give life to the curriculum. • They shape the curriculum implementation. Role of a Stakeholders 1. Learners at the Center of Curriculum • They are the very reason a curriculum is developed. • They make and unmake the curriculum by their active and direct
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Case: Blue Nile Inc. in 2010: Will Its Strategy to Remain Number One in Online Diamond Retailing Work? Assignment Questions: 1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do a five-forces analysis to support your answer. 2. What key factors will determine a company’s success in the online jewelry business in the next 3-5 years? 3. What is Blue Nile’s strategy? Which of the five
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Catherine U. Toledo Detailed Lesson Plan I. Objectives: At the end of the lesson‚ the first year section one students should be able to: * Recognize key word that indicates certain mathematical operations. * Translate verbal statement into equations. * Identify the basic steps in solving word problem. * Solve age problems in at least 5 minutes. * Show the process in solving the Age problems. * Demonstrate honesty through solving and checking Age problems. II. Subject Matter:
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Outside Speaker Critique I sat in on a lecture about HVAC on October 1. 2013 at 6:00 p.m. John Freeman was the speaker. He has been doing heating and air services for almost 29 years. In this lecture there were all men between the ages of 20 to 40. In the audience are five to seven different heating and air conditioning companies‚ one being Mr. Freemans. I am the only female. The purpose of this lecture was to inform workers about refrigerants and compressors. To begin his presentation Mr. Freeman
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Basic Concepts 16.1 a. Since Alpha Corporation is an all-equity firm‚ its value is equal to the market value of its outstanding shares. Alpha has 5‚000 shares of common stock outstanding‚ worth $20 per share. Therefore‚ the value of Alpha Corporation is $100‚000 (= 5‚000 shares * $20 per share). b. Modigliani-Miller Proposition I states that in the absence of taxes‚ the value of a levered firm equals the value of an otherwise identical unlevered firm. Since Beta Corporation
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