CHAPTER Introduction to e-commerce 1 LEARNING OBJECTIVES ● ● ● ● ● ● To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognise the benefits and limitations of e-commerce. To use classification frameworks for analysing e-commerce. To identify the main barriers to the growth and development of e-commerce in organisations. WHAT IS ELECTRONIC COMMERCE? Even today‚ some considerable
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ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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COMMERCE the exchange or buying and selling of commodities; the exchange of merchandise‚ on a large scale‚ between different places or communities; extended trade or traffic. ELECTRONIC COMMERCE - Electronic commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon
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Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social media: 6 6. Future
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sectors. Remarkable development in ICT (Information and Communication Technology) has introduced a global revolution in banking sectors. The global trend in business arena set some challenges that cannot be fulfilled with the help of the traditional banking system. The survey of current banking system in Bangladesh reveals the fact that it requires rapid modification and adaptation to keep harmony with the world economy business. It become more obvious by observing the increased number of customers
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Chapter 1 Introduction 1.1 E-Commerce or E-Business: Electronic commerce which is commonly known as E-commerce or E-business is a modern concept of doing business. In layman’s language‚ it is the buying and selling of products and services over electronic systems which mainly comprises of internet. In this form of business the payment for goods and services is also done electronically i.e. by using credit cards. This concept has reached its maturity in developed countries like the United States
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E-COMMERCE BUSİNESS MODELS The ultimate goal of an e-business is to generate revenue and make a profit‚ similar to traditional businesses. It is factual that the Internet has improved productivity for almost all the organizations that are using it. Nevertheless‚ the bottom line is that productivity must be converted to profitability. To achieve profitability as the final goal‚ different e-businesses or e-commerce sites position themselves in different parts of the value-chain. To generate revenue
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Microsoft word is a software program that allows me to perform word processing documents. You can use Microsoft word to create documents such as letters‚ invitations‚ research papers‚ flyers‚ resumes‚ novels‚ reports‚ etc. Most jobs today require us to have knowledge of computer skills‚ because many jobs require you to do work on the computer. The job I work at right now does not require that because I don’t work on computers or put information on the computer. Many other employers look for employees
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E-Commerce Adoption in Developing Countries: an Indonesian Study Sherah Kurnia Department of Information Systems The University of Melbourne 111 Barry St‚ Carlton‚ VIC 3010‚ Australia Ph: 61-3-8344 1534 Email: sherahk@unimelb.edu.au Abstract ELECTRONIC COMMERCE (EC) HAS THE POTENTIAL TO IMPROVE EFFICIENCY AND PRODUCTIVITY IN MANY AREAS AND‚ THEREFORE‚ HAS RECEIVED SIGNIFICANT ATTENTION IN MANY COUNTRIES. HOWEVER‚ THERE HAS BEEN SOME DOUBT ABOUT THE RELEVANCE OF E-COMMERCE
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Tema del proyecto: El comercio electrónico (e-commerce) y el comercio móvil (m-commerce) en países subdesarrollados o del tercer mundo. ABSTRACT INTRODUCTION Economic and Social Impactof E-commerce E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even indirectly as members of society. The need to have fast and efficient information
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