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    SCHOOL OF MANAGEMENT (SOM) PRINCIPLES OF ECONOMICS (DBF 1231) SECTION 3 PREPARED BY : FIQRATUL AHDA BINTI MARTIAS MATRIC NUMBER : DBF 131078 PREPARED FOR : MR.HAFIZ QUESTIONS: 1. With your own words‚ describe ‘economics’ (2marks) * Economics is about making choices. Simple put‚ the buying and selling of products and services. 2. What is your opportunity cost of each of the following ? (8marks) a) Attending your next Principles of Economics

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    Brands

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    automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment

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    SUMMARY OPEN HEART‚ OPEN MIND Awakening the Power of Essence Love Tsoknyi Rinpoche with Eric Swanson In “Open Heart‚ Open Mind: Awakening the Power of Essence Love”‚ Tsoknyi Rinpoche- the Tibetan teacher of Buddhist meditation-mentions the Buddhist path aims at encouraging people to “live more openly‚ wisely‚ generously toward themselves and others”. To meet that target we need both understanding about our basic nature‚ the patterns that prevent us from our basic nature and the methods to

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    (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which creates a distinctive identity

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    Brand Analysis

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    Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents   INTRODUCTION   3   ANALYSIS OF THE 4 P’S OF MARKETING   4   PRODUCT   ACTIVIA DANONE YOGURT   PROMOTION   PRICE   PLACE   PRODUCT ANALYSIS SUMMARY   4   4   5   7   8   9   MARKET ANALYSIS   10   ECONOMIC TRENDS   SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS   YOGURT CONSUMPTION IN CANADA

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    Psychology: A Realistic Perspective Kathleen M. Davis The Chicago School of Professional Psychology Critical Psychology: A Realistic Perspective Globalization in the human society has existed for thousands of years. Historically‚ globalization related to the process of trade‚ a way in which peoples interacted with one another to obtain necessary or luxurious goods (The Levin Institute‚ 2013). With the evolution of technology‚ our world has become much smaller‚ from a communication standpoint. Media

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    Decoding a Media Message

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    directly”. Some elements are polysemic meaning it can have more than one meaning and thus care should be taken when they are used so that the intended meaning comes out. Anchorage which is using the minimal elements‚ namely slogans‚ brand names or images to reiterate one message so that it will be remembered by the audience. Television commercials rely mainly on these elements when trying to convince their customers to buy their products. “They use images that are attractive to their target market putting

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    Open Flow

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    Cloud Server with OpenFlow: Load Balancing Surya Prateek Surampalli Information Technology Department‚ Southern Polytechnic State University ssurampa@spsu.edu Abstract—in high-traffic Internet today‚ it is often desirable to have multiple servers that represent a single logical destination server to share the load. A typical configuration comprises multiple servers behind a load balancer that would determine which server would serve the request of a client. Such equipment is expensive

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    Competitive Position

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    TABLE OF CONTENTS INTRODUCTION………………………………………………………………02 1.0 COMPETITIVE POSITION………………………………………….02 2.0 MARKET ENTRY……………………………………………………..04 2.1 REASON FOR ENTERING INTO THE USA MARKET……………………..04 2.2 MARKET ATTRACTIVENESS……………………………………………………..06 2.3.1 TARGET MARKET…………………………………………………………………08 2.3.2 PROJECT SALES AND OTHER FINANCIAL MATTERS……………….08 2.3.3 OPERATIONS……………………………………………………………………….10 2.3.4 HUMAN RESOURSES …………………………………………………………..10 2.3.5 MODE OF ENTRY…………………………………………………………………

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    Ceo Position?

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    What are some advantages and disadvantages of being in the CEO position? (chapter:8 Q:2) Being in the position of the Chief Executive Officer shows that people trust you and that you know what your business is about. I think one of the biggest advantages is that you actually have to say something and that you are in a position where employees as well as customers listen to your statements and opinions. Being in this position also retains you certain decision making capabilities that you can use

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