Research Paper “Brand recall of car manufacturing companies (in India)” INTRODUCTION While automobiles were introduced to India in the late 1890 ’s‚ the manufacturing industry only took off after independence in 1947. The protectionist economic policies of the government gave rise in the 1950 ’s to the Hindustan Motors Ambassador‚ which is still ubiquitous in the roads and highways of India. Hindustan Motors and a few smaller manufacturers such as Premier Automobiles‚ TATA Motors‚ Bajaj
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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------------------------------------------------- Are There Any Realistic Alternatives To Oil? While energy cannot be created or destroyed‚ it can be transformed between types. The main sources of energy on Earth are the fossil fuels‚ including coal‚ natural gas‚ and oil‚ and all of these are nonrenewable resources. Each of these were produced over a period of millions of years under the surface of the Earth‚ and it is not possible to renew these supplies. The main uses for the energy obtained
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the brand loyalty and answer the question “How can companies create brand loyalty?” I would be glad to answer any questions at the end of my talk. Let me start with the definition of this term. As I understand brand loyalty is when consumers become committed to your brand and make repeat purchases over time. We can say that brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands‚ regardless
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TOPIC: Open Fire Burning. How Does It Affect Us? ABSTRACT Open burning is the disposal of any waste material in an open‚ outside flame and can be a substantial wellspring of air contamination. Smoke from open burning contains fine particles‚ gasses and other harmful results of burning that can be breathed in profoundly into the lungs. Exploratory studies have interfaced presentation to fine particles to trouble in breathing‚ irritated asthma‚ expanded crisis room visits and healing centre affirmations
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Work Position Department Compensation Bonuses Cultural Manager Cultural Manager Department Fixed Variable 1. He has 10 years experiences. 2. He knows 4 different languages. 3. Using very safty equipments and raw materials. 4. Providing orientations‚ because new employees can introduce themselves face- to- face 5. Makes successful decision making easier –based on complete and accurate information 6. Improves relationships with suppliers and customers 7. Better
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POSITION PAPER Committee: GA fourth committee- Special‚ Political and Decolonization (SPECPOL) Topic: The question of self determination for non- sovereign regions seeking to exercise substantial autonomy- The Kashmir story. Country: Sudan Delegate: Divya Shetty‚ Manipal University The Kashmir dispute dates from 1947. The partition of the Indian sub-continent along religious lines led to the formation of India and Pakistan. Because of its location‚ Kashmir could choose to join either
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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Glen Darrel D. Cabote SC 101 “I have asked myself many times: Is the Filipino worth suffering‚ or even dying‚ for? Is he not a coward who would readily yield to any colonizer‚ be he foreign or homegrown? Is a Filipino more comfortable under an authoritarian leader because he does not want to be burdened with the freedom of choice? Is he unprepared‚ or worse‚ ill-suited for presidential or parliamentary democracy? I have carefully weighed the virtues and the faults of the Filipino and I
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October 4‚ 2013 Mr. Josh Starowicz President Animatronix Computer Animation 276 Telfair Avenue Toronto‚ ON M3J 3A3 Dear Mr. Starowicz: 8 years ago‚ we repaired the office’s rooftop deck and applied a generous coat of Thompson’s Water Seal when the century old building was owned by Caption Advertising. At that time‚ we also stated that the sealant should be reapplied regularly to ensure stabilization‚ therefore offering Gord McNamara‚ Caption’s president‚ a low-cost annual maintenance
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