MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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Bank managers direct bank branches and departments‚ resolve customers’ problems‚ ensure that standards of service are maintained‚ and administer the institutions’ operations and investments‚ in addition to overseeing the following employees: * Bank tellers‚ the largest number of workers in banking‚ provide routine financial services to the public. They handle customers’ deposits and withdrawals‚ change money‚ sell money orders and traveler’s checks‚ and accept payment for loans and utility bills
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issue at Cisco that hindered corporate turnaround or changes? What were the main reasons behind? How would Cisco prevent this from happening? In order to make corporate strategy succeed‚ one of the most important conditions would be the alignment between IT and corporate/business strategy. If IT system is effectively aligned with corporate strategy‚ it would work as a critical tool for management team for their major decisions. An effectively-designed IT system would also facilitate organizational
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(October 17‚ 2011). Traits of a Good Manager. www.buzzle.com. Traits of a good Manager by Manali Oak retrieved October 17‚ 2011 From- http://www.buzzle.com/articles/traits-of-a-good-manager.html Summary- these article discuses 4 important traits that a good manager will need to succeed in the working world as well as some ideas on how to act and listen to your employee’s Leadership Leadership is one of the vital qualities of a good manager. A good manager is often seen exercising effective
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Listening and communicating Communication Approach • Communication takes place only when a message sent by one person has been receveid and undertstood by another person Reasons Managers Communicate • Pass on and receive information • Establish and maitain relationships • Tell people what they are expected to do and help them learn • Give feedback and crticism • Encourage‚ motivate and influence • Help others solve problems and develop actions plans • Work with others to come up with new ideas
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KINGDOM OF BAHRAIN MINISTRY OF LABOUR THE LABOUR LAW FOR THE PRIVATE SECTOR LAW No. 36 OF 2012 Law No. 36 of 2012 Promulgating The Labour Law for the Private Sector We‚ Hamad bin Isa Al Khalifa‚ King of Kingdom of Bahrain. After full consideration of the Constitution‚ And the Civil and Commercial Procedures Act promulgated by Legislative Decree No. 12 of 1971‚ as amended‚ And the Labour Law for the Private Sector promulgated by Legislative Decree No. 23 of 1976‚ as amended‚ And the Social
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A product manager investigates‚ selects‚ and develops products for an organization‚ performing the activities of product management. A product manager considers numerous factors such as intended demographic‚ the products offered by the competition‚ and how well the product fits with the company’s business model. Generally‚ a product manager manages one or more tangible products. However‚ the term may be used to describe a person who manages intangible products‚ such as music‚ information‚ and services
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Manager: A form of work that involves coordinating an organization’s human‚ financial‚ physical and information resources toward accomplishing organizational objectives. Attainment of organizational goals in an effective and efficient manner through planning‚ organizing‚ leading and controlling organizational resources. NOTE THESE CHARACTERISTICS: Goal-driven Activity is effective and efficient Uses the four managerial functions What is Management? A set of activities planning and
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------------------------------------------------- the way of Haier group’s brand globalization Developing Strategic Intent TABLE OF CONTENTS Introduction & Background Haier’s Culture Industry Analysis SWOT Analysis * Strength * Weakness * Opportunity * Threat * Development Strategies (SO‚ ST‚ WO‚ & WT) PEST Analysis * Political * Economic * Socio-cultural * Technological Porter’s 5 Forces * Threats of New Entrants
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Should the manager let the teammates leave? Mr. C (the manager) joined the ‘H’ company on Jun‚ 2009. ‘H’ company is a big group company in the chemical fiber industry in China. ‘H’ Company is a private family company and it has 5 factories located in different province in China. Altogether ‘H’ company has more than 5‚000 employees. ‘H’ company uses the raw material cotton linter to produce cotton pulp and then sell the cotton pulp in China. Nearly 80% of the raw material cotton linter was purchased
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