Case #1. Zipcar: Refining The Business Model The objectives of this case: The Zipcar case was developed to permit students to closely track the development and evolution of a company’s business model in the very early stages of its life. The case describes the development of Zipcar‚ a car-sharing service located in Boston‚ but with national ambitions. The case includes the very first version of a financial model for the business‚ a version that was developed after significantly more research
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The NFL’s Current Business Model and the Potential 2011 Lockout Jake I. Fisher Economics 1630: The Economics of Sports and Entertainment Professor Stanley Engerman May 4‚ 2010 1 Introduction In March 2010‚ Roger Goodell‚ the Commissioner of the National Football League (NFL)‚ announced an aggressive goal for his business: $25 billion in yearly revenue by 2027.1 To put that figure in perspective‚ the countries of Panama‚ Jordan‚ Ghana‚ and Iceland all had nominal GDPs less than $25 billion
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These are the key resons why the Google Business Model won: 1.- Google had - and still has - a simple‚ clean‚ clear‚ minimalistic user interface. no frills‚ just the logo and the search box - easy and fast to load. And this was a key feature with the slow internet connections of the early years 1999 -2001 - while Yahoo and most of the other search engines were more like generalistic portals‚ full of confusion‚ full of useless features and useless links‚ full of annoying banner ads‚ heavy and slow
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every activity‚ particularly in business. E-business now has an important role in the success of enterprises. It reduces expenditure‚ time and labor for management information systems‚ yet provides higher quality of financial information to managers. On the other hand‚ conducting e-business can create a non-secure environment that may influence the quality of financial information. Both accidents and intentional breaches are potential security risks arising from e-business. Accidents cannot be completely
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Euromarketing‚ 18:115–132‚ 2009 Copyright c Taylor & Francis Group‚ LLC ISSN: 1049-6483 print / 1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia
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Emerging Technology and e-Business Emerging Technology and e-Business The methodology of doing business has greatly been affected by the emerging technology for the last two decades. Business organizations are forced to adopt new technology in one way or the other in order to cope up with the dynamic customer and industry requirements. The most influential technology is the information and communication technology‚ which has seen business organizations diver their
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Table of content EXECUTIVE SUMMARY 1.0 INTRODUCTION…………………………………………………………..…..1 2.0 METHODOLOGY…………………………………………………………...…2 3.0 FINDINGS………………………………………………………………....…....3 3.1 Tuckman’s four stage model for team building. 3.1.1 Theory in practice…………………………………………….....4 3.2 Collective and Individualistic cultures within International teams………4 3.2.1 Individualism…………………………………………………......5 3.2.2 Collectivism……………………………………………………....5 3.2.3 Theory in practice…………………………………………...……6 3.3
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development‚ the manufacturing and the distribution of the vehicles. This market includes all kind of vehicles with motor‚ but only the ones of combustion engines. This is one of the markets that make the world economy grow‚ in fact the automotive market is the world’s most important economic sector by revenue. This market as sated above does only include the four main principles of the car market. It does not include businesses which cars about the customer after the delivery of the car‚ such as
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To what extent is the Zara production model relevant for other industries? The Zara’s production model is relevant to other industries because it is out of the regular productions frames. It is focused on the product and the customer; it doesn’t separate one from other‚ for Zara the homework is not done until the costumer owns its product. Buying in Zara is taking a chance‚ Zara knows its market very well and knowing this they developed strategy that includes what to produced‚ what to show in the
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Independent Writing Assignment – Reading List Critically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business. Adair‚ J. (2006) Leadership and Motivation. London: Kogan Page Ltd (available on ebrary) This book considers the theories of both Maslow and Herzberg and reflects on how both inner-generated and outer-generated factors influence motivation. Alas‚ R. (2008) Attitudes and values in Chinese manufacturing companies: A
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