Public Relations & The Impact of New Media Public Relations is a pivotal part of any business because it is the most direct communication between the business and the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public in order to understand the needs and concerns of the general public. Author and entrepreneur Deirdre K. Breakenridge (2008) states in her book ’PR 2.0 New Media‚ New Tools‚ New Audiences’
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Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
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chemist working in ApplPoly Products’ resins laboratory‚ had developed the new product; she attempted to convince her managers to support her new merchandise in foamed polystyrene with recognition. The position Preston works was to find new products‚ and to develop more profitable applications for the company; nevertheless‚ she faced some unforeseen difficulties because of the new product. Preston had heavy stress from her managers because she needed to find out the new products that could satisfy the
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Ethical issues for advertising tobacco products across borders. A case for Social Contract Theory Question 1: How can SCT and ISCT address the controversial nature of advertising and promoting cigarettes across international borders? Base on the case study‚ The Social Contract Theory (SCT) generates a workable framework for solving ethical issues: * Sets main principles relevant to the organization in question * Recommends different principles for different communities * Determines
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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Ethical considerations in Public Services provision. This assignment will examine in depth into the moral and also ethical issues which are within the Public Services it will also show the need in which we need to be able to appreciate the ethical standards and also the professional codes of conduct within the Public Services. It will also show different elements of their own integrity‚ accountability and the ethical conduct within the public sector organisations. The term ethics is defined as a
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In today’s world there are many Public Service Announcements that are used to bring recognition about current problems that are going around in our societies today. Creating any type of PSA‚ the developers have to contemplate all the ideas‚ and what elements would best suit audiences. They also have to scrutinize what elements would be most successful in bringing about change on the issue being discussed. In this effective Public Service Announcement that the American Society for the Prevention
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New Product Launch Marketing Plan‚ Part 1 MKT/571 January 20‚ 2014 New Product Launch Marketing Plan‚ Part 1 Executive Summary Apple‚ the iconic technology company‚ has continuously captured the cell phone market with its new and innovative features‚ products‚ and services. This iconic brand status has allowed them to maintain higher prices for the higher-quality products. However‚ the competition is quickly able to copy and then enhance new technological innovations‚ and is doing it at
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to defend the cigarette industry. The movie paints a vivid picture of the role of public relations for big corporations – damage control‚ acquirement of new customers and corporate social responsibility are some of the key phrases to keep in mind when looking at the movie at hand from a public relations perspective. Even though one would assume ethics is an important part of an effective public relations plan‚ this movie had me thinking otherwise. It describes the process of generating effective
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Principles of Public Relations Evaluation Process While not a popular process in the Public Relations realm‚ the evaluation process could be stated as the most important step in a Public Relations plan of action. The evaluation process will take you through several steps in order to develop a concrete‚ substantiated plan. “The steps in evaluating are program conceptualization and design‚ monitoring and accountability of program implementation‚ and assessment of program utility: impact and
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