NATIONAL UNIVERSITY OF SINGAPORE NUS Business School Department of Marketing MKT1003X Marketing Semester I‚ 2013/14 Course Coordinator: Assoc Prof. LAU Geok Theng Office: Mochtar Riady Building‚ Biz1-08-10 Tel: 6516-3179 Email: geoktheng@nus.edu.sg Course Tutors: Lee Shiang Jium (mktv23@nus.edu.sg) Yong Yoon Mei (mkt27@nus.edu.sg) Jaquilin Danker (mkt38@nus.edu.sg) Ritu Narayan Course Objectives This is an introductory course in marketing. It seeks to
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Ethics Game & Reflective Journal This journal contains the reflection of the Ethics Game simulation assignment. The purpose of this paper is to describe the steps and process that I used to answer the ethical questions involved in two simulation games: The case of the troubled Teen and Policies and Politics. In addition I will also discuss how these concepts relate to my workplace. The case of the Troubled Teen: This case describes the case of an unmarried‚ 16 year old pregnant patient (RB) admitted
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Virtual Organizations and Simulation Exercises Needs Document CIS/568 Information Systems Concepts Identified Business Needs For this business needs documents scenario‚ I chose Riordan Manufacturing needs to create a web based interactive logo design tool and ordering interface. This will simplify potential clients ability to market their business‚ as well as an marketing tool for Riordan Manufacturing. The intent is to create a user friendly‚ efficient and cost effective utility that will
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Running head: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets‚ it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements‚ such as price‚ product‚ place‚ and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin‚ 2002). It is important for an organization to have a good understanding of the marketing
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CLICK TO DOWNLOAD MGT 401 The Small Business Structure Planning and Funding Week 1 Individual Assignment: Strategic Management Process Paper Write a 700- to 1‚050-word paper explaining steps of the strategic management process as it applies to your business or one you would like to start. Discussion Questions 1 and 2 Week 2‚ Learning Team Assignment: Business Model Comparison Identify an industry with which you are familiar‚ then choose two businesses in that industry. Identify the
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Strategic Management Fred R David (1997) states that strategic management can be defined as the art and science of formulating‚ implementing and evaluating cross functional decisions that enable the organisation to achieve its objectives. νAs the definition suggests‚ strategic management focuses on integrating management‚ marketing‚ finance/accounting‚ production/operations‚ research and development and computer information systems to achieve organizational success νStrategic management is a
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One of the questions that I have pertaining to creating an annotated bibliography in APA format is whether or not the explanations and paragraphs of each reference should be indented the same as the reference. As I was reading the annotated bibliographies samples in the Purdue Online writing lab‚ I have noticed that the paragraphs under the references are flush with the indentation of the reference and the first sentence of each paragraph is not indented (OWL‚ 2009). However‚ as I was reading this
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professional CIA member.(2445-2745)(4045-4755) Simulation training method is the use of modern science and technology to create the illusion of a scene or some special conditions for training methods. It appears the development of modern technology has provided good conditions. Learn on the actual or simulated equipment they will use on the job but receive their training off the job. Simulation Training and role play a similar‚ but not exactly. Simulation training method is more focused on and responsive
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How the Simulation is Scored How performance in the Capstone Simulation results in a simulation grade The base Capstone Simulation point score is generated as outlined below. You may access your Round and Cumulative score during Team Competition on the CapSim website at Reports →Analysis & Scoring →Analyst Report. This document outlines how the 10-item scoring method will be used. Your grade for the team or Individual Competitions will be simply your total points earned divided by the maximum points
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1. Introduction to Strategic Planning If you don ’t know where your business is going‚ any road will get you there. What is a Strategic Plan? Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That ’s why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success‚ but without it a business is much more likely to fail. A sound plan should: Serve as a framework
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