February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off every fact you know or marketing
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[pic] A Creative Mind Melanese N. Malcolm EPY 3553 February 26‚ 2007 A Creative Mind The world of animation as we know it would not be the same if it were not for a young man with high hopes and a vivid imagination. Pioneer‚ innovator‚ dreamer. These are few of many adjectives that can be used to describe Walt Disney. Amazing does not even begin to depict what he has done. Acting may not have been his blessing but producing and directing served him well. Fortunately for the
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Creative Accounting Creative accounting is a term that often implies illegal or fraudulent practices in the U.S. (Moneyterms‚ 2006). The objective of the following paragraphs is to explore some definitions of creative accounting from different perspectives‚ discuss some advantages and disadvantages of creative accounting‚ and explain a real life example of creative accounting. Through these paragraphs I hope to also touch upon some of the ethical issues involved in engaging in creative accounting
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Creative writing is any writing that goes outside the bounds of normal professional‚ journalistic‚ academic‚ or technical forms of literature‚ typically identified by an emphasis on narrative craft‚ character development‚ and the use of literary tropes. Due to the looseness of the definition‚ it is possible for writing such as feature stories to be considered creative writing‚ even though they fall under journalism‚ because the content of features is specifically focused on narrative and character
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Abstract: Creative accounting is a practice of accounting following the certain rules of it‚ but it is fluctuated from the basic spirit of those rules. Creative accounting is the ‘colorful’ representation of a company’s assets‚ liabilities and income. It is basically done to attract investors. The example of ‘the half glass of water’ maybe pulled to explain the idea. If a glass is filled with water to its half volume‚ then instead of saying ‘it is half empty’‚ the creative accountants prefer
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CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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Creative Curriculum 1. The Creative Curriculum Framework is composed of How Children Learn‚ What Children Learn‚ The Parent’s Role‚ The Physical Environment‚ The Teacher’s Role and the different learning areas. Each component plays an important role in making the curriculum effective for the learners. * Philosophy – Many teachers want to know how children learn and how to respond to their needs‚ so they must have guidelines on how to deal with those needs. Each individual learns in many
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– The fine line between self-irony and pity Term Paper for Creative Marketing Summer Semester 2014 Lecturer: Mr. Marcel Krenz M.A. Denis Pierre Sickert BA 12 in International Business / Marketing Management Student-No.: 1.12 2214-082 Table of Content 1. Introduction 2-3 2. Analysis of the Marketing Campaign 4-22 2.1. Target Market 4-5 2.2. SWOT – Analysis 5-8 2.3. Creative Strategy 9-14 2.3.1. Statement 9 2.3.2. Brief 9-11 2.3.3
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com/locate/atoures http://dx.doi.org/10.1016/j.annals.2012.12.002 A MODEL OF ‘CREATIVE EXPERIENCE’ IN CREATIVE TOURISM Siow-Kian Tan National Cheng Kung University‚ Taiwan‚ ROC Shiann-Far Kung National Cheng Kung University‚ Taiwan‚ ROC Ding-Bang Luh National Cheng Kung University‚ Taiwan‚ ROC Abstract: This study explores the essence of ‘creativity’ in ‘creative tourism’ from a tourist perspective. Creative tourism is receiving an increasing amount of attention‚ although the concept
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I believe that the (1961)‘West Side Story’ film version of Romeo and Juliet is superior to the later version of ‘Romeo and Juliet’ directed in 1968 by Franco Zeffirelli. Jerome Robbins‚ the director of ‘West Side Story’‚ having a different aim/ representation of Romeo and Juliet has used various effective techniques to produce his film – which I consider to be more successful. Robbins chose it to be a transformation of Romeo and Juliet & not the original play from Shakespeare‚ but that’s not the
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