Text 2 “Functions of Advertising” Pre-reading discussion 1. Can companies do without advertising? If not‚ why? State your point of view. 2. What is your reaction to advertising? 3. Has any ad ever made you get interested in buying a product? 4. Has an ad ever made you buy a product? Share your experience 5. How many roles does the advertising play? Read the text and answer the questions below: The particular roles that advertising can play are many and varied‚ although
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AIDA An advertising agency is a business or service dedicated to planning‚ handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products. Advertising agencies can also manage branding strategies‚ marketing and sales promotions for its clients. For an advertising agency‚ it is very important to realize that they can increase sales with their effort. Truly speaking‚ advertising agencies are minds
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TPS-FASTT “Those Winter Sundays” by Robert Hayden Title: Perhaps the poem is a description of the coziness and the joy of Sundays during winter; a time for indoors‚ family‚ hot chocolate‚ etc. I expect much imagery pertaining to cold weather‚ togetherness‚ and other winter wonderland type visuals. The word “those” is used to describe the winter Sundays‚ so therefore it is looked at as a common topic. Paraphrase: Both the son and his father got up early on Sundays‚ his father put his clothes
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Advertising and its objectives? Advertising is an activity of attracting public attention to a product or business‚ as by paid announcements in the print‚ broadcast‚ or electronic media. Advertising is a paid form of a non-personal message communicated through the various media by industry‚ business firms‚ nonprofit organisations‚ or individuals. Advertising is a marketing tool and may be used in combination with other marketing tools‚ such as sales promotions‚ personal selling tactics
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2011 Kim Advertising Sell and Spin: A History of Advertising Today‚ our cultural society revolves around the media. We thrive off of communication and consider it a necessity of life. One popular form of communication is advertising. The history of advertising is extremely intriguing. After watching The History Channel’s Sell and Spin: A History of Advertising‚ I have learned about several interesting historical facts about Advertising that I would never have thought before. Advertising is an extremely
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Creative Spark Talk Analysis Luciana Shaw University of Phoenix PHL/458 June 2‚ 2015 Prof. Ángel L. Durán Creative Spark Talk Analysis: How schools kill creativity The belief that public education standards are suppressing the creativeness of children‚ thus society as whole‚ is gaining widespread acceptance. It is imposed a great pressure to students in programs of science‚ technology‚ engineering and mathematics (STEM). This pressure causes that they have little time for the commitment of creative
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Creative Laziness Laziness is a state of mind. A person is said to be in a lazy state of mind with respect to a task when he is not properly motivated to do the task. Lack of motivation to do a task can spring up from many causes such as physical lethargy‚ lack of reinforcement in the form of rewards‚ failure to value the reward intended for the task appropriately‚ preoccupation of mind with some other things which is important to the person concerned‚ lack of interest in
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David McGroarty-Manley 05-22-12 Advertising Evaluation & Technology Searle Introduction For my Final Project‚ I have chosen to do an advertising campaign for the World Rugby Shop (www.worldrugbyshop.com)‚ a company that specializes in selling Rugby gear‚ equipment‚ clothing‚ etc. My focus group will be children; more specifically pre teens aged 7-12. Although this is a continuing controversy within the world of marketing‚ I feel it is an extremely important and
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Early Sunday Morning Early Sunday Morning is a quintessential Edward Hopper painting. Looking at the painting you see a stretch of street with no street signs and completely void of any human activity‚ nothing is happening.The point of view of the painting is from across the street‚ looking at the two story properties. The shadows‚ pavement‚ and the building create an interesting series of horizontal lines. The only objects to break the horizontal line of the buildings are a barber’s shop pole
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ADVERTISING APPEALS Advertising Appeal is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly one of the advertisers’ most important creative strategy decisions involves the choice of an appropriate appeal. Advertising Appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising Agencies
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