10 Ways to Write More Effective Ads http://www.master-resale-rights.com What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy‚ or copywriting‚ is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with
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"Those Winter Sundays" In Robert Hayden’s "Those Winter Sundays" a grown person‚ most likely a man‚ recounts the winter Sundays of his childhood. He remembers the early morning events that took place and how much the events portrayed his father’s love for him. The man realizes that as a child he failed to appreciate the hard work his father did in order to provide him with some basic necessities and some small additional perks at times. The theme of the poem is sad‚ and lonely. Assuming that
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Seurat’s Sunday Afternoon On a sunny afternoon in 19th century Paris‚ France‚ a young Frenchman seated himself on a patch of grass‚ overlooking the sprightly island of la Grande Jatte. Georges-Pierre Seurat recorded his meticulous observations of the soothing‚ riverside landscape with a simple pencil and sketchpad. Yet‚ he was unaware that those sketches would be the preliminary steps towards his crowning achievement. By applying unique painting techniques to create tranquility‚ ironically combining
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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Consequently‚ those who never seek gratitude silently give love to all they have. In “Those Winter Sundays” the author‚ Robert Hayden‚ depicts a child looking back on a frigid morning and becoming aware of his father’s daily acts of affection. The poem’s narrator is a child who is not clearly classified as male or female‚ but can be assumed to be the father’s son. The poem begins by illustrating a father rising at dawn on a bitterly cool weekend‚ a day of rest. Although his hands are worn down and
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“Those Winter Sundays” Explication In the poem “Those Winter Sundays”‚ a man concludes that he was once blind to the love his father portrayed; as a young boy he incapable of understanding love is not always exposed as affection. This poem dramatizes the conflict of ability‚ between father and son‚ to effectively show and recognize love when specific gender roles are given. Gender roles are something that we are all familiar with‚ whether we fall into it or not. In this poem‚ the time setting
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"Those Winter Sundays" Robert Hayden’s‚ "Those Winter Sundays"‚ is a poem of a son’s regret over his inability to honor and appreciate his father during the course of his upbringing. It uses one event to describe a father and son’s entire relationship. Actually‚ "Those Winter Sundays" is a poem written for Robert Hayden’s father. Although at first the poem does not seem to be a great tribute to his father‚ Hayden’s admiration and love for his father breaks through the lines. In the poem‚
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One Sunday Morning It was a beautiful Sunday morning ten years ago in Ukraine. The sun was just begging to come out from behind the clouds‚ warming up the crisp morning of late October. The dew sheltered the yellow and orange leaves layering the ground‚ naked trees stood still‚ and the birds were in performance of their morning song. The long awaited morning finally came for three little girls‚ Vera who was 10‚ Natalya 8‚ and Deanna 5. They were going to go to church with their parents for the
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Decoding an Advertising Campaign AAMI In this following essay I will be discussing and analysing the advertisement campaign of Rhonda and Ketut created by AAMI car insurance. I will go over the strengths and weaknesses involved‚ the use of propaganda and further advertising and it’s benefits. In 2011 AAMI launched a campaign which would soon become one of Australia’s most loveable story lines. AAMI decided to take a different approach when releasing this campaign‚ as it needed to be something Australians
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“Advertising’s 15 Basic Appeals” was written by Jib Fowles and published in 1982. Fowles has written other books on the effects of media on society such as “Advertising and Popular Culture” published in 1996. He is also a researcher‚ publisher‚ and professor in media. “Advertising’s” has also appeared in “Mass Advertising as Social Forecast” by Jib Fowles. From the title‚ you can expect that this essay will explore the reasoning behind advertisements and why people like them. It is an appropriate
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