FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation
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“One ad is worth more to a paper than forty editorials.” In today’s age‚ this has become a statement that masses of people now stand for. There is no doubt that advertisements are considered to be some of the most effective forms of marketing and communication. Adverts are regarded to be central strategic tools for any company to market and promote its products‚ as they have the power to communicate a certain kind of message to consumers‚ which any other text or news story may or may not have. Let us
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TPS-FASTT “Those Winter Sundays” by Robert Hayden Title: Perhaps the poem is a description of the coziness and the joy of Sundays during winter; a time for indoors‚ family‚ hot chocolate‚ etc. I expect much imagery pertaining to cold weather‚ togetherness‚ and other winter wonderland type visuals. The word “those” is used to describe the winter Sundays‚ so therefore it is looked at as a common topic. Paraphrase: Both the son and his father got up early on Sundays‚ his father put his clothes
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2011 Kim Advertising Sell and Spin: A History of Advertising Today‚ our cultural society revolves around the media. We thrive off of communication and consider it a necessity of life. One popular form of communication is advertising. The history of advertising is extremely intriguing. After watching The History Channel’s Sell and Spin: A History of Advertising‚ I have learned about several interesting historical facts about Advertising that I would never have thought before. Advertising is an extremely
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Creative Spark Talk Analysis Luciana Shaw University of Phoenix PHL/458 June 2‚ 2015 Prof. Ángel L. Durán Creative Spark Talk Analysis: How schools kill creativity The belief that public education standards are suppressing the creativeness of children‚ thus society as whole‚ is gaining widespread acceptance. It is imposed a great pressure to students in programs of science‚ technology‚ engineering and mathematics (STEM). This pressure causes that they have little time for the commitment of creative
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Creative Laziness Laziness is a state of mind. A person is said to be in a lazy state of mind with respect to a task when he is not properly motivated to do the task. Lack of motivation to do a task can spring up from many causes such as physical lethargy‚ lack of reinforcement in the form of rewards‚ failure to value the reward intended for the task appropriately‚ preoccupation of mind with some other things which is important to the person concerned‚ lack of interest in
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David McGroarty-Manley 05-22-12 Advertising Evaluation & Technology Searle Introduction For my Final Project‚ I have chosen to do an advertising campaign for the World Rugby Shop (www.worldrugbyshop.com)‚ a company that specializes in selling Rugby gear‚ equipment‚ clothing‚ etc. My focus group will be children; more specifically pre teens aged 7-12. Although this is a continuing controversy within the world of marketing‚ I feel it is an extremely important and
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Early Sunday Morning Early Sunday Morning is a quintessential Edward Hopper painting. Looking at the painting you see a stretch of street with no street signs and completely void of any human activity‚ nothing is happening.The point of view of the painting is from across the street‚ looking at the two story properties. The shadows‚ pavement‚ and the building create an interesting series of horizontal lines. The only objects to break the horizontal line of the buildings are a barber’s shop pole
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Speech 1321 Billboard Advertising In the event of choosing the most effective way to market your company‚ I believe that using billboard advertising is the best way to invest your money. Do you ever wonder if you’re really getting the most out of your marketing campaign? In all of those mediums‚ your ad is there one day (or month) and gone the next...with little lasting impression unless you remarket through that medium. In our technology-driven media environment in which the consumer has access
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Karoline Silva Final paper Gender and Communication How Women are perceived in Advertisements It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business‚ these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements‚ but as the world changes and the media continues to grow even larger‚ it seems
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