Issues Identification The Immediate Issues Easy Internet Café was started with heavy investments and with the first store opening 21st June 1999 at Victoria London with 330 Pcs and more stores following in Europe and US; the company earned many accolades for their innovation‚ marketing‚ use of technology and investments in large and attractive retail properties. eIc operated all their own stores from 1999 to 2002 but despite the accolades‚ high expectations of growth in demand; revenues did not
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ADVERTISING APPEALS Advertising Appeal is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly one of the advertisers’ most important creative strategy decisions involves the choice of an appropriate appeal. Advertising Appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising Agencies
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Creative Thinking How might you use the strategies for applying creativity to problems and issues in addressing this topic? The strategies I would use to apply creativity to problems and issues in addressing this topic would be to add more detail or life to my article so it can be related to by the people reading it more easily. Another strategy that I can think of is to take the novel approach which will also get the readers to read my article as a story to get them more in depth to what I have
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Advertising – S.Y.B.com Project Topics Roll Nos | Topic | 1 – 5 | Advertising campaign for Hotel Industry | 6 – 10 | Advertising campaign for Tourism Industry | 11 – 15 | Advertising campaign for Hospital Industry | 16 – 20 | Advertising campaign for Aviation Industry | 21 – 25 | Advertising campaign for Education Industry | 26 – 30 | Advertising campaign for Banking Industry | 31 – 35 | Advertising campaign for Insurance Industry | 36 - 40 | Techniques of visualisation of
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Pharmaceutical Advertising Living in a culture that is so heavily influenced by media and advertising‚ it is almost impossible to open a magazine‚ watch television‚ or even walk down the street without seeing an advertisement for prescription drugs. Since its start in the early 19th century‚ the pharmaceutical industry has expanded to become one of the fastest growing‚ most influential and successful industries today. Over the years‚ many factors such as innovative technologies‚ new regulations
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Suite 700‚ Toronto‚ Ontario‚ Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.). Penguin Books Ltd‚ 80 Strand‚ London WC2R ORL‚ England. Penguin Ireland‚ 25 St. Stephen’s Green‚ Dublin 2‚ Ireland (a division of Penguin Books Ltd). Penguin Books Australia Ltd‚ 250 Camberwell Road‚ Camberwell‚ Victoria 3124‚ Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books India Pvt Ltd‚ 11 Community Centre‚ Panchsheel Park‚ New Delhi-110 017‚ India. Penguin Group (NZ)‚ 67 Apollo
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CASE STUDY Title: Pepsi-Cola Manufacturing International Ltd. Azwan Shah bin Aminuddin 1. Identify and discuss the business process redesign principles that have been applied by the BR project team. In business process redesign‚ the organization need to be have a guidance or principles to make sure that their redesign process is on the right track. In Pepsi –Cola Manufacturing International Ltd (PCMIL)‚ there are based on several principles to ensure they are on the
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INTRODUCTION Online advertising‚ also called Internet advertising‚ uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing‚ search engine marketing‚ social media marketing‚ many types of display advertising (including web banner advertising)‚ and mobile advertising. Like other advertising media‚ online advertising frequently involves both a publisher‚ who integrates advertisements into its online content‚ and an advertiser‚ who provides the advertisements
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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50% Creative‚ 50% Thinking. For what purpose are you communicating? For a particular purpose. You have to be clear that you are making a recommendation. Develop your point of view. Should be as refreshing and insightful as possible. If you want them to act according to what you have in mind. You can believe in anything you want. Based on your assumptions‚ you can have a certain sort of beliefs. There will be higher expectations placed upon you as we advance in creativity. Is there
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