Nike Creative Brief Key Fact: Nike is brand name that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word “sport” or the term “athlete.” Problem Communications Must Overcome: Nike is the leader in Textile – Footwear and Apparel‚ despite this Nike is still seen by some as unethical because of their labor practices overseas. Communications Objective: Nike hopes to change this perception without having to change its business model. By continuing
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~Alex POV~ Oh dear. This isn’t good. Nope‚ not good at all. I’ll tell you what’s going on‚ but first‚ an explanation is needed. I’ll give you the quick version. The entire house was peaceful‚ it was night time. Our PC had long fallen asleep‚ so Rose and I were able to come home. I don’t know about Rose‚ but my bed was calling me. Although I went to bed immediately after turning into a cat… sleep never came. I just lay there‚ thinking of new ideas for what to tell our PC about in the morning. Suddenly
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6/25/2014 Creative Brief/Strategy - Liptons Ice Tea 20th October 2011 Creative Brief/Strategy - Liptons Ice Tea [http://4.bp.blogspot.com/I7QdKhwdOM0/TqByhbQDdZI/AAAAAAAAAHA/5kX6gIa9FbM/s1600/liptons.jpg] Old Campaign; “don’t knock it ‘til you’ve tried it” (2010‚ iD experiential) http://www.idexperiential.co.uk/Clients/Lipton-Ice-Tea#content [http://www.idexperiential.co.uk/Clients/Lipton-IceTea#content] Launched because 60% of people claimed they didn’t like the taste‚ without ever trying
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Working to a brief report There are many different types of brief in the media industry for example Contractual‚ which involves a signed agreement with the client that has stated objectives. If anyone involved in the contract were to break the terms of agreement they would be in breach of contract and could face legal action. A Negotiated brief is when two parties have differing ideas on the brief and a compromise has to be found that makes both sides happy‚ this sometimes involving a third party
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Creative Brief for Weber-Stephen Products LLC 2011 Jose L Rodriguez DeVry 5/14/2011 INDEX Overview …………………………………………………………………………………. 3 Objectives ………………………………………………………………………………… 3 Target Audience …………………………………………………………………………. 4 Concept …………………………………………………………………………………… 4 Ad Copy ……………………………………………………………………………………. 5 References ……………………………………………………………………………….. 5 Creative Brief Weber-Stephen Products LLC 200 E. Daniels Rd. Palatine‚ IL 60067 847-934-5700 May
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Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15
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ALCOHOL Drinking alcohol is like taking a drug. It is a form of drug abuse‚ and drug addiction. This is a worldwide problem that many people are involved in. There are good effects of alcohol if it is in small amounts and in self-control. On the other hand there are bad effects‚ if you take for long time. The effects that a person will get are all based on certain factors like‚ how much and how often alcohol is consumed‚ the age of the person‚ when the person started and how long they have been
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When the word alcohol is brought up‚ what do you think about? What comes to my mind is parties‚ and what people think they have to drink to have fun. Did you know that over 5‚000 people under the age of 21 die each year from alcohol-related car crashes‚ suicides‚ homicides‚ alcohol poisoning‚ and other injuries such as falls‚ burns‚ and drowning? Alcohol can be a very dangerous substance if not treated correctly and drank responsibly. Alcohol is a form of a drug but unlike the other drug‚ marijuana
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________________________________________ Absorption Alcohol is absorbed from all parts of the gastrointestinal tract largely by simple diffusion into the blood. However the small intestine is by far the most efficient region of the gastrointestinal tract for alcohol absorption because of its very large surface area. In a fasting individual‚ it is generally agreed that 10% to 20% of a dose of alcohol is absorbed from the stomach (the volume of alcohol affects the absorption) and 75% to 80% is absorbed
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chemistry‚ an alcohol is an organic compound in which the hydroxyl functional group (-OH) is bound to a carbon atom. In particular‚ this carbon center should be saturated‚ having single bonds to three other atoms.[1] An important class of alcohols are the simple acyclic alcohols‚ the general formula for which is CnH2n+1OH. Of those‚ ethanol (C2H5OH) is the type of alcohol found in alcoholic beverages‚ and in common speech the word alcohol refers specifically to ethanol. Other alcohols are usually
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