Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention and interest through innovating and sleek imagery
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• An iNNovative idea that can be implemented by Apple in the coming three years • Target buyers for the product‚ their needs or desires and a way how the product or service would address those needs. • The product details‚ its Unique Selling Point(USP) and customer benefits. • € Expected sales as a result of the product or service and the expected revenue.Apple Revenue Growth is spectacular! Since 2000‚ Apple sales has grown 1‚200%‚ profits have skyrocketed 3‚000%
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Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love
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Drew Galloway October 8th 2014 BMGT 1101 Apple Inc. Apple is an extraordinary company. The company was founded by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne on April 1st 1976. The whole purpose of Apple was‚ to develop and sell personal computers. It has come a long way from a small owned business into a multinational corporation. After the death of Steve Jobs the company had to hire a new CEO‚ Tim Cook. Tim Cook was the complete opposite of Steve Jobs. Steve Jobs was very loud and unpredictable
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In the past few years Apple and other electronics manufacturers have been in the news for alleged unethical practices carried out by some of their suppliers. The ethical issues were concerning the 2010 suicides in the Chinese Foxconn factories‚ which are the main suppliers for Apple‚ and the IPhone5 strikes that occurred in the beginning of October. All of these events were as a result of the workers’ poor living conditions‚ inadequate health care benefits and a load of overtime hours. Apple’s speedy
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Marisa Elliot 03/01/2013 An Apple a Day What came first‚ the chicken or Apple? As I sit in the Hayden Library right now I spot countless students furiously typing away on Mac computers and relentlessly texting their thumbs off on iPhone’s‚ both products of Apple Inc. Apple is one of the most well-known companies when it comes to the making of cutting-edge technology. Apple Computer Inc. first came to be a company in 1976 when Steve Jobs and Steve Wozniak released the Apple I in Cupertino‚ California
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These analyses provide Apple with quick‚ executive keys by looking at strength and weaknesses alongside opportunities and threats. Introduction: Apple was launched April 1‚ 1976 by Steve Jobs‚ Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers‚ iTunes‚ iPod‚ iPhone‚ iTouch‚ iPad‚ Apple TV‚ and iCloud. Apple also develops its own
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Introduction Apple Inc.‚ is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72‚800 employees and total net sales of $156 billion in the year 2012 (Apple annual report‚ 2012). Steve Jobs and Steve Wozniak‚ both college dropouts‚ founded this corporation in 1976 - “Steve Jobs‚ helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative product
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Subject: Apple and Foxconn controversy from the eye of the consumer Over the last couple years‚ Apple and Foxconn have been partaking in poor business methods thus causing them a great deal of deserved criticism. The consumer‚ must decide whether or not to continue buying from Apple because the consumer is what causes Apple to continue to make new products which results in the poor conditions at Foxconn. Foxconn and Apple violate many ethical‚ moral and basic human principles. The Situation
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Apple – Technology Business Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software‚ online services‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Its online services include iCloud‚ iTunes Store‚ and App Store. Their main purpose is to maintain and continue their excellent
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