"Creative brief for an apple iphone" Essays and Research Papers

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    Apple Case Study

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    Describe Apple Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)‚ communication/computing technology convergence (iPhone - computer

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    Apple Computer Inc

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    Apple Computer Inc Apple Computer‚ Inc. is a well-known designer and retailer of computer hardware‚ software and electronic entertainment devices. Apple began as a small personal computer manufacturing firm in 1976 with a vision to build computers that could be purchased by anyone. The company has now grown into one of the most powerful technology companies in existence. The path that led to the creation of a brand like Apple is a true testament to the level of innovation and the cultivation of

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    Apple Business Strategy

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    STRATEGIC AUDIT WORKSHEET FOR APPLE INC. Prepared by: MGMT 4480 FALL 2009 I. CURRENT SITUATION A. Current Performance: Apple announced financial results for its fiscal 2009 fourth quarter ended September 26‚ 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion‚ in the year-ago quarter. Gross margin was 36.6 percent‚ up from 34.7 percent in the year-ago

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    Apple Islave Case

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    iSlavery We iGnore We are very familiar with all of the iProducts such as iPods‚ iPads‚ and iPhones‚ but are you aware of what iSlave means? Probably not. The term iSlave is used by human rights activists to describe the labor conditions at the Apple ’s manufacturing plants in China. Sadly‚ most of us do not even care where and how these products are made as long as we can enjoy the wonders of technology that Apple can provide us. But there is something more behind these dazzled wonders‚ something that

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    Short Essays on Apple

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    Kotter ’s (1990) account of leadership‚ it was believed that leadership is about coping with changes. Since Job ’s re-entry back into Apple as the CEO‚ he was able to articulate and communicate his new vision for the company. Apple successfully transited from a computer manufacturer‚ to a company focused on a wider range of multimedia devices like the IPod and IPhone. His ability to influence his employees‚ advocating his beliefs‚ and introducing essential changes‚ firmly makes him more of a leader

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    Eve and the Apple

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    and the Apple No one completely understands the ways of God. Many of us can come up with our own opinions‚ and justify his ways in our own minds‚ just as Milton did in Paradise Lost. Just as Adam and Eve‚ we all are gifted with free will and the responsibility of making important decisions and choices in our life‚ which will determine our future. But we may well ask ourselves today‚ of what use would this free will be to us if we did not know good from evil? When Eve ate the apple in the Garden

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    Company History Of Apple

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    Submission: 25th March‚ 2014 Company history: Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple ’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1‚ 1976‚ and incorporated the

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    Apple vs Samsung

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    Apple Inc. v/s. Samsung Electronics Co. Ltd CONTENTS • INRODUCTION • Origin • South Korean lawsuit • Japan lawsuits • German courts • French and Italian courts • Dutch courts • Australian courts • British courts • U.S. courts • First US Trial • US verdict • Injunction of US sales during first trial • First trial appeal • Second US Trial • Controversy

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    Apple Marketing Plan

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    Steve Jobs‚ Steve Wozniak and Ronald Wayne established Apple on April 1‚ 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU‚ RAM and basic textual video chips) – less than what is considered a personal computer today. Apple was responsible for creating the desktop publishing market due to their innovative programmes‚ PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target

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    Apple Inc 2010

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    Apple Inc. 2010 Apple’s Competitive Advantages Apple was the first company that launched computers for personal use but by 2010 the company viewed itself as mobile device company. The competitive advantages for Apple throughout history have been ease of use‚ industrial design and technical elegance. Apple designed its products from scratch using chips‚ disk drives and monitors. For instance the iMac that came out in august 1998 was available to buy with colorful translucent cases with an eggshell

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