Creative Brief Project: UD Marketing Video for Prospective Business Students Prepared by: Claire Holman‚ Josephine McGrath‚ Megan O’Brien‚ and Candice Vermeulen Background/ Overview: The Business School of the University of Dallas is a Catholic institution‚ which provides a well-rounded education in humanities and business‚ with the goal of developing the student’s intellectual and moral virtues‚ as well as their skills both in the classroom and business world. Known mostly for our
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Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini‚ which is the original design-to-space concept‚ influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside
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BALLY TOTAL FITNESS GROUP 2 PRESENTATION BALLY TOTTAL FITNESS CLUB • INITIALLY A GAMBLING EQUIPMENT COMPANY‚ BALLY TOTAL FITNESS HAS GROWN TO BECOME A LEADING FIRM IN THE U.S. HEALTH CLUB INDUSTRY. IT HAS GROWN ITS REVENUE OVER THE YEARS TO $954 MILLION IN 2003. • BALLY STARTED ITS ROOTS IN THE HEALTH AND TENNIS CORPORATION BY BUYING AILING GYMS IN 1962 AND LATER IN 1990’S DIVERSIFIED AND RECHRISTENED TO BALLY ENTERTAINMENT IS THE HEALTH CLUB INDUSTRY STRUCTURALLY ATTRACTIVE OR UNATTRACTIVE?
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Case description: This case is about two workers who are in a managerial position who are going to an interview for a spot in the company corporate headquarters. The interview was not a one on one interview‚ they were both asked the exact same question and had to listen to each others response. 1. Using terms from the text‚ how would you describe Devon’s leadership style? How would you describe Isabella’s leadership style? * Devon is trying to initiate structure‚ his a directive‚ transactional
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I. Market Info a. In September 2012‚ Hyundai had sales of 11‚403 with YTD sales numbers reaching 107‚612. This accounted for a 12.9% Canadian market share to date. The YTD for September 2012 sales of the electric vehicles available in Canada are as follows: Nissan Leaf – 196 units (up 367% from 2011)‚ Mitsubishi i-MiEV – 165 units ‚ Chevrolet Volt – 927 units (up 548% from 2011). Of the 1‚305‚538 cars sold to date in Canada‚ electric car sales accounted for 0.00099% of total car sales
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Marketing Branding Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent
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Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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The Gym What truly defines a man is what he has to show when the weights of life are coming down. The gym is the place where I go to let off steam‚ forget about the world‚ and work towards my dreams. To play football at the next level is my dream and the gym is the gateway to the path that I will travel to get there. Everyone has that one thing they do to keep a sane mind. Whether it’d be painting ‚listening to music‚ or my case going to Anytime fitness . Anytime Fitness is one of the local
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McDonald’s Smoothies: Creative Brief |Client/Brand: |McDonald’s Australia |Date: |September 2‚ 2011 | 1. The Company McDonald’s Australia is a 3.2 b dollar business. It is not only known to people for its iconic golden arch‚ mouth-watering burgers‚ fries and nuggets‚ but also for its community service‚ strong partnership with local growers and suppliers and an array of corporate social activities. 2. Brand
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Burger King Client Brief Prepared For: KJFaubert Agency Kathryn Faubert MRK317MT 01 Nov‚ 2013 Marketing Information Market Profile (Background/Overview) Burger King is one of the largest fast food restaurants retailing chain. The company is recognized for its signature Whopper burgers‚ which are sold through more than 12‚512 restaurants globally (Quest to reverse slumping sales). Burger King has recently been overtaken by Wendy’s‚ losing its second place within
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