Creative brief For Super Store 1. Who is our target customer? Ans. I wish i could get all the things of my daily use at one place. When i use to go to shop something then i remember that beside this i want some more things and for that I’ve to go on another shop due to which i have to invest more time for shopping then needed. I wonder if it is possible. 2. Where are we positioned in the mind of customers? Ans. There is a Super store in LPU‚ but I do not shop there. 3. How does our competition
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Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts‚ and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East‚ Africa‚ Australia‚ Europe‚ North America and Asia. With their multi national campaigns ‚ Etihad is ranked as the number one airline. Etihad Airways has received over 30 awards since its
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AMA COMPUTER COLLEGE – MANILA COLLEGE OF COMPUTER STUDIES THESIS TOPIC PROPOSAL Name of the Proponents Angeline Casanova Regine Singzon Title of the Thesis Fitness Gym Android App Beneficiary Details Name/s Address Contact Number Key Resource Persons Existing Business Flow Flowchart Description This diagram shows how they can perform exercise with a short period of time. Starting from logging in and validating their account up to choosing what exercise they will do. After choosing
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Working Out to Find the Meaning of Life In the poem “At the Gym” Mark Doty is giving a description of a person at the gym that is about to lift weights. The description uses terms that can be commonly used in describing the gym environment to give a deeper meaning to the life that we lead as human beings. The metaphors that are used to relay the message are a salt-stain spot‚ the vinyl bench‚ the weights being lifted‚ and the actual gym. Taking a closer look at the meaning of the poem can provide
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Creative brief Company: Mars Incorporated Category: Pet foods Brand: Pedigree Background and Overview: Mars incorporates is the NO 1 company in the pet food category worldwide. The company has close to 35 brands with 3 billion dollar brands namely Pedigree‚ Whiskas and Royal Canin. The global pet food industry is estimated to be $67 billion annually and in the United States alone it is estimated to be $20 Billion. Mars incorporated is the leader with approx. 14.7% market share (as
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Joey Kuzbiski Period 2 9/8/2013 As I stroll up to the two giant doors I reach out and grasp one of the pairs of handles‚ my fingers smudging its shimmering‚ chrome profile. As I enter the gym‚ the smells of stale sweat and cleaner mingle with my nose‚ creating flashbacks of prior experiences. I flash my ID card to the employee working at the front desk and continue on through until I reach my ultimate destination; the basketball court. When I enter the court the first thing I notice are
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A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
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In your document‚ analyze and explain using ANY OR ALL models/material from the course: a) What are the most important strategic issues that Bally Total Fitness is facing? Strategic assumptions * Health clubs would become more diverse as they catered to certain demographics or created niches for themselves. The next great bonanza has to be the kids”‚ baby boomers another “bonanza market” * The market will continue growing due to the concern about the health and well-being. SWOT
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Bally Total Fitness Marketing Audit Bally Total Fitness is the largest‚ and only nationwide‚ commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com‚ 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and
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Gold’s Gym Jennifer Alvarez - 98305038 Marvin Ruano - 98305039 [] Table of Content Abstract----------------------------------------------------------------------------3 Introduction-----------------------------------------------------------------------4 Job Descriptions------------------------------------------------------------------9 Job Evaluation (Point Method Analysis) ---------------------------------28 Market Salary Survey--------------------------------------------------------
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