gov/pmc/articles/PMC2593060/ Lanham act cases http://www.kelleydrye.com/practices/advertising_marketing/lanham_act/42 critics aimed at drug industry for misleading ads http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1124853/ FDA overview: misleading claims in ads http://www.bvsde.paho.org/bvsacd/cd57/gahart.pdf misleading drug ads (ethics in pharmaceutical advertising) http://www.ncbi.nlm.nih.gov/pubmed/8477540 a limit to the advertising misinformation effect on memory http://www.jstor.org/discover/10
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Analysis of a Print Advertisement This ad‚ for Camel Cigarettes‚ shows three different images: in the first picture you see a women smoking a camel cigarettes staring into the distance with a focused yet‚ relaxed facial expression‚ with the word “inspired” written across it; the second image is of a lit match with a red‚ black‚ and yellow flame‚ with the word “passionate” written across it; the final photo is of a crowd of people in a festival setting‚ with lanterns floating to the sky‚ with the
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` Nutritional Needs Ad Serge Lalanne SCI/220 04/20/2015 Epesy Bryant Nutrition and The Journey of Life Caring for and fueling our bodies requires for the mother to take prenatal vitamins in order to meet us to keep a balanced nutrition. Just as our bodies The nutritional needs of the growing fetus. need the right nutrition ’s so does a embryo‚ futons
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Presidential Ad Hoc Fact-Finding Committee on Behest Loans v. Desierto (14 August 2001) Facts During Ramos’ term of office‚ he issued the following: 1. Administrative Order No. 13 - Created the Presidential Ad Hoc Fact-Finding Committee on Behest Loans. 2. Memorandum No. 61 - Expanded the functions of the committee to investigate all non-performing loans whether behest or non-behest loans In 1974‚ Apparel World Inc. applied for an Import Letter of Credit with the Philippine National
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Lp. 6 AS/AD Model of 1990”s In the late 1990”s a growing number of economist argued that the world policymakers were focusing on too much fighting inflation. The economists also argued that the technical level of potential output had risen. Show their argument using the AS/AD model. During the 1970s and 1980s inflation had risen to relatively higher levels as compared to the earlier decades. The tightening of the monetary policy was one of the actions that lead to the fall inflation rate
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the workplace or out with large groups of people but are seen at home thinking about the immediate future and their financial needs. Often‚ such portrayals may generate a sense of uneasiness‚ as viewers compare themselves to the older adults in the ad. They tend to ask themselves questions to judge whether they are doing better than them. In advertisements for food products‚ elders are often seen as the doting grandparents or as empty nesters. Again‚ they are seen primarily in the home and not out
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research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns – pre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine the in-market impact of the ad or campaign on the consumer. Continuous ad tracking and the Communicus System are competing examples of post-testing advertising research types.[citation needed] Semiotics[edit]
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MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a
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Individual Research Paper This research paper involves selecting an important event or person related to media. Then‚ research this event to write an academic research paper. Option 1: Media Event This paper will discuss (1) the historical details of the media event itself‚ (2) the importance of this event or object at the time‚ and (3) the cultural impact that this event had on society in general‚ the development of mass media‚ and on contemporary American life. (Sample topics: the first
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The Sugar Ad a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks‚ “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because‚ generally speaking‚ mothers are often the ones to prepare meals‚ buy groceries‚ and set the table for the family. Consequently‚ mothers are more often concerned than fathers with what their children eat. However
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