Abstract: Creative accounting is a practice of accounting following the certain rules of it‚ but it is fluctuated from the basic spirit of those rules. Creative accounting is the ‘colorful’ representation of a company’s assets‚ liabilities and income. It is basically done to attract investors. The example of ‘the half glass of water’ maybe pulled to explain the idea. If a glass is filled with water to its half volume‚ then instead of saying ‘it is half empty’‚ the creative accountants prefer
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Part A - Background and Business Profile of Creative Technology Ltd Creative Technology is a publicly listed‚ Singapore-based company founded in July 1981 by a Singaporean Sim Wong Hoo and is a market leader in digital entertainment products. He first set up a small shop in Singapore together with his classmates; developing and selling add on memory boards for Apple II computers and later began building Personal Computers for retail with initial start-up of $6000 from Sim’s own savings. Their
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Influence of Ads on Women Televisions‚ billboards‚ magazines‚ ads of every sort are everywhere we look. In these ads are the woman’s persona of how they should look and act. Stereotypically the ads make us believe women are supposed to be sexy‚ great career driven super mothers‚ and the perfect wife. Advertisement conveys a negative influence on all women and the way they should represent themselves and how their body should look according to how the advertisement portrays them. Women in advertisements
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Global Warming AD As the sun’s harmful rays beam through the depleting ozone layer the globe begins to warm‚ earths polar ice caps melt and slowly start the elimination of life. This ad demonstrates the cause and effect of global warming. The world inside the lower quadrant of the hourglass is slowly getting swallowed by the sea due to the melting ice caps above. Within the hourglass there’s text stating “we are slowly running out of time‚ act now before it’s too late”. In the top of the hour glass
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outcomes such as productivity and quality; because creative thinking increases the quality of solutions to organizational problems‚ helps to stimulate profitable innovations‚ revitalizes motivation‚ upgrades personal skills and catalyzes effective team performance. Therefore organizations must motivate creative thinking because it is obvious that the success of businesses in the rapidly changing future will be determined by their ability to become more creative. Definition of Creativity: Creativity is
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DE BEERS – DIAMONDS ARE FOREVER As the world’s leading diamond company for more than a century‚ the De Beers name is synonymous with diamonds. Since 1888‚ it has been connecting people around the world with one of the earth’s natural treasures‚ helping to create countless memorable moments. Approach High tech x-ray machines uncover diamonds With geographically diverse world-class mining assets‚ it have the largest diamond resource and reserve
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to the way we feel? Well‚ this particular ad nudges at just that in numerous ways. By boldly presenting its delicious looking cinnamon bun‚ drenched in vanilla flavored icing on a close up. followed by nice‚ warm‚ shades of brown‚ and finally topped off with the famous Cinnabon logo‚ It causes a sort of stop and stare reaction as your senses and emotions are all vigorously boggled and bombarded by past experiences and appetizing smells and tastes. On this ad individually‚ it states the following in
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(internet) used to communicate and how is the advertising practice affected by the technology trends? Brand: Steinway & Sons Relevant advertisements/campaigns: piano for peace Target consumers: Private market and the institutional market How ads (and/or the practice of advertising) inform and are informed by this area of consumption: * Social value: Desire for “peace” (Bed-In) * Piano playing is considered “well-educated” and “teach children concentration and self-discipline” *
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Creative Accounting Creative accounting is a term that often implies illegal or fraudulent practices in the U.S. (Moneyterms‚ 2006). The objective of the following paragraphs is to explore some definitions of creative accounting from different perspectives‚ discuss some advantages and disadvantages of creative accounting‚ and explain a real life example of creative accounting. Through these paragraphs I hope to also touch upon some of the ethical issues involved in engaging in creative accounting
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Complete the following for each theory stated in the syllabus. Name of theory: Psychoanalytic History: The founder of psychoanalysis‚ Sigmund Freud‚ laid a sold psychological foundation for future psychoanalysts to build upon and improve. By 1900‚ Freud had conjectured that dreams had symbolic significance‚ and generally were specific to the dreamer. In 1905‚ Freud published three Essays on the Theory of Sexuality [16] in which he laid out his discovery of so-called psychosexual stages. By
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