"Creative brief sample" Essays and Research Papers

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    Mktg Creative Brief

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    Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini‚ which is the original design-to-space concept‚ influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside

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    Burger King Client Brief Prepared For: KJFaubert Agency Kathryn Faubert MRK317MT 01 Nov‚ 2013 Marketing Information Market Profile (Background/Overview) Burger King is one of the largest fast food restaurants retailing chain. The company is recognized for its signature Whopper burgers‚ which are sold through more than 12‚512 restaurants globally (Quest to reverse slumping sales). Burger King has recently been overtaken by Wendy’s‚ losing its second place within

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    Creative Brief Essay

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    Case description: This case is about two workers who are in a managerial position who are going to an interview for a spot in the company corporate headquarters. The interview was not a one on one interview‚ they were both asked the exact same question and had to listen to each others response. 1. Using terms from the text‚ how would you describe Devon’s leadership style? How would you describe Isabella’s leadership style? * Devon is trying to initiate structure‚ his a directive‚ transactional

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    Hyundai Creative Brief

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    I. Market Info a. In September 2012‚ Hyundai had sales of 11‚403 with YTD sales numbers reaching 107‚612. This accounted for a 12.9% Canadian market share to date. The YTD for September 2012 sales of the electric vehicles available in Canada are as follows: Nissan Leaf – 196 units (up 367% from 2011)‚ Mitsubishi i-MiEV – 165 units ‚ Chevrolet Volt – 927 units (up 548% from 2011). Of the 1‚305‚538 cars sold to date in Canada‚ electric car sales accounted for 0.00099% of total car sales

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    Brief Statement Sample

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    Write a brief statement (500 words/3500 characters or less including punctuation‚ but not spaces) describing your reason(s) for pursuing graduate or postbaccalaureate study. Include any additional information concerning your preparation that is pertinent to the objective specified. You may also send a resume and/or letters of reference if required by department. If you have already sent your Statement of Purpose directly to the department/program‚ please enter the following text in the box below:

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    Sample Case Brief

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    Kathryn Myrick Business Law 1 Professor McDonnell Case Brief A.5 Braun v. Soldier of Fortune Magazine Inc.‚ 968 F. 2d 1110 (11th Cir. 1992) FACTS: In 1985 Michael Savage placed an ad in the Soldier of Fortune Magazine (“SOF”) advertising “Gun For Hire”. The ad ran from June 1985 to March 1986 generating an average of 30-40 call per week for jobs ranging from murder‚ kidnapping‚ assault and other criminal activity. After three previous failed attempts on his business partner Richard Braun’s

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    Creative brief For Super Store 1. Who is our target customer? Ans. I wish i could get all the things of my daily use at one place. When i use to go to shop something then i remember that beside this i want some more things and for that I’ve to go on another shop due to which i have to invest more time for shopping then needed. I wonder if it is possible. 2. Where are we positioned in the mind of customers? Ans. There is a Super store in LPU‚ but I do not shop there. 3. How does our competition

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    Creative Brief- Radio For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our radio commercial‚ we want to reach out to those who believe that working out is like a chore. Also we want to let them know about the support system that Bally has to offer. Most people

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    Creative Brief GAP Inc.

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    Marketing Branding Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent

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    Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts‚ and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East‚ Africa‚ Australia‚ Europe‚ North America and Asia. With their multi national campaigns ‚ Etihad is ranked as the number one airline. Etihad Airways has received over 30 awards since its

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