1-28-2013 Thursday‚ February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off
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PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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Client The client is the Course Management Team (CMT) of Diploma in Business Administration (DBA) in Singapore Polytechnic. Product/Service The product is DBA as a polytechnic course. Product/Market Background DBA was launched in 1986‚ making it the first business course offered in Singapore Polytechnic and the second local business diploma course offered nationwide. It has the largest course intake in School of Business‚ with a total of 280 students annually. With a long history and a large
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Samsung should focus on to invest more in semiconductor business and leave the Chinese Collaboration. Korean’s are pioneered and they expertise in making semiconductor products. Samsung focus on differentiation strategy‚ low cost and high quality memory products and targeted niche market. Samsung have too much organization experience and knowledge about design and its production process. Samsung focus on making nanotechnology with high accuracy and energy efficient products. Expand more on R&D system
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STARBUCKS MKTG408 Professional Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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Aditya Samanta Creative Brief Outline 1. Creative Strategy a. Basic opportunity or problem the advertising must address: The need for high quality durable tires that consumers can rely on while driving at high speeds. With the rapid development of technology enabling automobiles to drive at speeds exceeding 90 miles/hour‚ drivers need to be certain that when they apply the brakes‚ the automobile will stop. This has become exceedingly important today because of a sharp rise
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Creative Brief Project: UD Marketing Video for Prospective Business Students Prepared by: Claire Holman‚ Josephine McGrath‚ Megan O’Brien‚ and Candice Vermeulen Background/ Overview: The Business School of the University of Dallas is a Catholic institution‚ which provides a well-rounded education in humanities and business‚ with the goal of developing the student’s intellectual and moral virtues‚ as well as their skills both in the classroom and business world. Known mostly for our
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Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini‚ which is the original design-to-space concept‚ influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside
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