campaign‚ from concept to content to delivery‚ is where you can be creative; to design a good one requires careful analysis of your goals and your target audience’s behavior in order to deliver a message that engages in the most effective and interesting way possible. Still‚ even with so many variables‚ most successful social media campaigns are modeled after prototypes that employ proven promotional tactics and conventional marketing psychology. The challenge is not so much in the concept‚ but rather
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work and copy development initiatives • Stressed the urgency of resolving the brand’s creative crisis • Stressed on the need for brand personality • Highlighted the importance of considering advertising implications of planned new form introductions Outline • Develop a break-through advertising campaign • Develop an overall strategic business plan • Develop a strong candidate for solid form concept testing Comments Lack of Strategic Direction Issues Lack of Effective Advertise
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Product Design & Development Concept Generation ETM 551 Lecture 5 -Concept Generation.ppt 1 Concept Generation Example: Power Nailer • What existing solution concepts‚ if any‚ could be successfully adapted for this application? • What new concepts might satisfy the established needs and specifications? • What methods can be used to facilitate the concept generation process? ETM 551 Lecture 5 -Concept Generation.ppt 2 Concept Development Process Mission Statement Identify
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have already learned by applying metaphoric concepts obtained from the play to their own experiences. This causes the child to be an active spectator by articulating their thoughts about the theme. However‚ he further emphasized that being able to create links between the metaphoric concepts and real-life situations does not necessarily mean that the child is able to transfer the lesson learnt to their own behaviors as they are still grasping the concept of causal connections. Such discrepancy was
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He’s A Live Wire‚ Metaphor and Poetry The use of metaphor in poetry is one of the most important aspects of poetic style that must be mastered. Metaphor can be described as figure of speech in which a thing is referred to as being something that it resembles. From the perspectives of construction‚ poetic and cognitive function and working mechanism‚ where metaphor is constructed from human perceptual experience and is extended through imaginative processes. An important feature of cognitive
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of number grows from experience with real objects but eventually they become abstract ideas. It is one of the most abstract concepts that the human mind has encountered. No physical aspects of objects can ever suggest the idea of number. The ability to count‚ to compute‚ and to use numerical relationships are among the most significant among human achievements. The concept of number is not the contribution of a single individual but is the product of a gradual‚ social evolution. The number system
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“All the best stories are but one story in reality - the story of escape. It is the only thing which interests us all and at all times‚ how to escape.” - AC Benson The concept of escape is central to the development of the theme in my work‚ We escape the mundane reality and boring routine of our daily lives through our dreams and ambitions. We dream to be different. We dream to be truly alive‚ in such a way that we can look back at our lives on day and think that we have truly reached our full potential
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considerable part has no actual existence. They are abstract concepts‚ ideas and notions‚ which have no physical substance and no shape‚ and can neither be seen nor felt. To be able to formulate them in speech and thought‚ we cognitively give them the form of physical objects‚ that morph and move and can be arranged in space. In that way‚ we can use words which are based on a physical world to express abstract thoughts. Through convention‚ concepts of the physicalspatial world are ascribed particular figurative
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Terms Definitions cognition The mental processes involved in acquiring‚ storing‚ retrieving‚ and using information and that include sensation‚ perception‚ memory‚ imagery‚ concept formation‚ reasoning‚ decision making‚ problem solving‚ and language. reasoning A form of thinking in which conclusions are drawn from a set of facts. deductive reasoning Reasoning from general to specific‚ or drawing particular conclusions from general principles. inductive reasoning Reasoning in which general
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PART I What is Organization Theory? theorist /’ Ιər Ιst/ n. a holder or inventor of a theory or theories. theorize/’ ΙəraΙz/ v. intr. (also -ise) evolve or indulge in theories. theorizer n. theory /’ ΙərΙ / n. (pl. -ies) 1 a supposition or system of ideas explaining something‚ esp. one based on general principles independent of the particular things to be explained (opp. HYPOTHESIS) (atomic theory; theory of evolution). 2 a specula- tive (esp. fanciful) view (one of my pet theories).
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