501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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Friday was our day off‚ so we‚ together with my husband‚ decided to spend it outside‚ somewhere in mountains. We didn’t have special route‚ we were just driving. It was a sunny‚ warm day. Everything seemed to me more beautiful that day than ever. Passing by‚ we noticed some sign of point of interest‚ but didn’t pay attention at first. But when we saw about seven cars parked along the road‚ we decided to stop by and check what made all these people stop here. We parked our car and walked along
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within the following few days they would be getting a lot of practice with this. Students generally stay motivated and less anxious from the beginning if they know they’ll have time to review new material. Stephen Krashen proposed the “Affective Filter Hypothesis” in the 1970s‚ which proposed that certain emotions such as anxiety‚ self-doubt‚ and mere boredom interfere with the process of acquiring a second language (Hadley‚ 62)." As for the structure and activities of the lesson‚ the teacher included
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procedure called the Kirby-Bauer Antimicrobial Susceptibility test (disc diffusion technique). Each group will inoculate his/her own plate of Mueller-Hinton agar with an assigned culture. To that inoculated plate‚ you will then aseptically add sterile filter paper discs (using a disc dispenser)‚ which contain a known concentration of antibiotics. As soon as the antibiotic discs touch the agar‚ the antibiotic will begin to diffuse into the surrounding agar. During incubation the bacteria you inoculated
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(Deep South Journey‚ December 1‚ 1959‚ 129) “Hell‚ I’ll buy all your turkeys…just to help you out. I’ll show you fellows that not all white men are bastards.” These are the words of a well-intentioned white man whom Griffin meets in Tuskegee‚ Alabama. The man attempts to show he’s not racist by offering to buy a load of turkeys from a black turkey vendor. However‚ as he doesn’t really want or need the turkeys‚ his gesture seems patronizing. Griffin notes that in being paternalistic
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Client The client is the Course Management Team (CMT) of Diploma in Business Administration (DBA) in Singapore Polytechnic. Product/Service The product is DBA as a polytechnic course. Product/Market Background DBA was launched in 1986‚ making it the first business course offered in Singapore Polytechnic and the second local business diploma course offered nationwide. It has the largest course intake in School of Business‚ with a total of 280 students annually. With a long history and a large
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STUDY – DECISIONS‚ DECISIONS | MODULE 5 | | | Austin Lynch | | | 1. Use the decision-making model (page 196) presented in the chapter to map the decisions being made in these situations. Identify how‚ where‚ and why different decisions might be made. The following explanation is structured based on the decision making model: Define the problem (A)‚ Analyze Alternatives (B)‚ Make a Choice (C)‚ Take Action (D)‚ Evaluate Result (E). For each of the steps in the decision-making
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opinions and views on different ideologies or concepts about life and our surroundings. In the case of bisexuality‚ our cultures dictate whether or not we will accept it freely or with a little opposition. This is most evident in the movie Brokeback Mountain which stirred the movie industry because of its new take on how love can be depicted. But the relationship that the two main characters couldn’t just be limited to the relationship per se because I believe there is more to their union. The movie
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Chuck Jones aimed to have a new design decision process supported by data and surveys instead of a return or payoff on the investment approach. At first when he presented his idea‚ authorities requested poof and Mr. Jones was unable to show them proof. Then M. Jones started his process. 1. As a first step‚ he surveyed 15 "design-centric" companies‚ including BMW‚ Nike‚ and Nokia. To his surprise‚ few had a system for forecasting return on design 2. Mr. Jones needed to provide a new plan to focus
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Green Mountain Coffee Roasters and Keurig Coffee Starbucks and Green Mountain Coffee Roasters in 2011 established a partnership with Keurig coffee brewer makers for strategic reasons such as manufacturing and marketing distribution. Green Mountain and the Keurig k-cup technology offer portion packs to make it most convenient for coffee drinkers to give them more options on the type of coffees. They made this possible by adding world famous Starbucks and later on adding Dunkin Donuts (along with
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