Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples‚ Coupons
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rate the creativity of your thinking in solving problems. STAGES OF CREATIVE THOUGHT 1. Orientation; this is the first step in which the problem is defined‚ and important dimension of the problem is identified. 2. Preparation stage; this is the second step in which creative thinkers get accurate information for themselves pertaining to the problem as possible. 3. Incubation stage; Incubation is a temporary break from creative problem solving that can result in insight. Most major problems produce
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Planning for e-business P4. Describe how the government‚ business organisations and individuals plan for the growing use e-business Nowadays e-business is a major thing and millions of people are using it so the government‚ business organisations and individuals have to plan for the growing use of business. The government has introduced new legislations so that e-business is fair for all those that are involved. Legislations such as the‚ E-Commerce Regulations 2002‚ Consumer Protection Distance
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How do the digital marketing and social media affect the promotion of products and services Abstract The Internet became a fundamental part of almost every aspect of our lives and every-day life. IT is now indispensable part of every organization. One of the main uses of the Internet in Business is as advertising channel. In this report‚ the effects of the digital promotion of products and services are reviewed. The effects on customer’s needs and behaviour are examined as well as the impact on
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FA Humanities THF 7:30-9:00/ 9:30 am The Creative Process -has six phases: Inspiration: In which you research and generate many ideas Clarification: In which you focus on your goals Evaluation: In which you review your work and learn from it Distillation: In which you decide which of your ideas to work on Incubation: In which you leave the work alone Perspiration: In which you work determindedly on your best ideas To make best use of the creative process: • Each phase should be
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UNIT 19 Structure 19.0 19.1 19.2 19.3 19.4 19.5 19.6 19.7 19.8 19.9 TRANSFER‚ PROMOTION AND REWARD POIJCIES Objectives Introduction Need for a Transfer Policy Types of Transfer Promotions and Promotion Policy Reward Policies and Processes Vehicles for Rewards Need for Continual Retraining on Transfers or Promotions Let Us Sum Up Clues to Answers ( 19.0 OBJECTIVES After going through this Unit you should be able to understand the: purpose of and reasons behind transfers and promotions
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P4: “Plan the tools and equipment needed to produce welded components safely using a selected welding process” What is MIG welding? MIG welding which stands for Metal Inert Gas‚ also known as Gas Metal Arc Welding (GMAW) is a welding process in which an electric arc forms between the wire electrode and the metal work piece. This then heats the metal work piece as well‚ causing them to melt and join together. Along with the wire electrode a protective gas called shielding gas is fed through the welding
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Creative deviance in the organizational chart Definition of creative deviance in hierarchical organizations: Creative deviance occurs when individuals with new ideas disobey orders to suspend elaboration and choose to continue working. As idea generators run up against management’s old mental models‚ continue to pursue the creative idea becomes an act of deviance. Without such deviance‚ creativity has a difficult time surviving in the organization. While creative deviance is not ideal‚ such deviance
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The creative process includes four different steps to function correctly. These steps are as follows‚ Searching for Challenges‚ Expressing the Problem or Issue‚ Investigating the Problem or Issue‚ and Producing Ideas. Each stage has a certain function in the creative process flow. The first stage of the creative process is Searching for Challenges. It is common with creative thinking is where we as people are meeting challenges in and imaginative‚ original and effective way. We quite offend feel
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Promotion Coca cola follows a 5 lesson guide in marketing their products‚ these steps are: 1. Create Liquid content by creating liquid content is to ‘create’ ideas so ingenious that it attracts people and how it does will just flow as like a liquid‚ thus named ‘liquid content’. eg: this content must be able to beg people to want to share it with others‚ making viral on the internet such as on social media platforms‚ etc. it can be anything from an image to a video even an article of the
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