Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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ADVT 2550 Australia Post Background * Australia Post is the post office and mailing service found in Australia. It is used every day by thousands of Australians for sending parcels‚ letters‚ and so much more. * Print advertisements for Australia Post portray everyday people holding a loved one in their arms. The given loved one blends in with the background that is a letter. * An integrating marketing campaign could greatly improve the sales and consumer recognition of Australia
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Does aggressive advertising work? Is it necessary for a product to sell? A lot of people think that the best way to sell a product is to be aggressive‚ with aggressive advertising we refer to the type of advertising that it’s main focus is to just tell people about the competition’s flaws and doesn ’t focus much on the product it’s selling. Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?‚ isn’t advertising suppose to be about
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on “What is more important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement‚ that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used to be a very simple business” (1994‚ p. 15)
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Advertising during the Industrial Revolution was one major aspect that influenced America. The “Nabisco” company for example‚ produced their biscuits in a new sealed package. Nabisco’s firsts ads featured a young boy wearing a rain jacket carrying a box of waterproof packaged biscuits through the rain. Consumer foods and products became popular making business grow larger. Aaron Montgomery Ward’s catalogue business influenced Richard W. Sears to increase the number of pages the Sears Roebuck originally
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Client Recommendation Paper: Retain‚ Refer or Release BSHS 331 When seeing clients as human services professionals it is our job to make sure we are providing the client with all the care they need. If we are unable to provide the care that they need within our own facility we must provide them with the resources so that they can get the help that is required. It is not only our responsibility to our client but it is also our ethical obligation to outsource to a different agency if we
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_________________________________________________________________________________________ Case Write-Up : CREATIVE ADVERTISING: SUNDAY COMMUNICATION LIMITED 1 2 3 The graph shows that for 1998 - 1999‚ Sunday had a substantial growth in market‚ mainly attributing to its view of MNP as an opportunity to lure subscribers away from competitors through Creative Advertising The graph shows that for 1998 - 2005‚ Sunday had spent less year on year on promotional activities‚ but could
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TrueBlood Case 1‚ Refer-a-Friend Background Runway Discount (Runway)‚ a privately held online retailer‚ has implemented a new customer referral marketing campaign. The campaign involves incentivizing current customers to refer their friends to Runway’s website. When a current customer refers someone who makes a purchase on Runway’s website‚ the referring customer receives a $25 credit to be applied to a future purchase. Two important provisions should be highlighted regarding this “Refer-a-Friend”
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Communicative Competence refers to the ability of understanding‚ producing‚ and interpreting the different Communicative events taking into account not only their explicit sense (what it seems to be more immediate for us)‚ but also its implications; Linguistic Competence: it refers to the ability of producing utterances in an efficient way in all its grammatical levels. It is formed by these competences: lexical‚ grammatical‚ semantic‚ phonologic and orthographic competence. That is to say‚ what
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