Creative department The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. The art director and copywriter report to a creative director‚ usually a creative employee with several years of experience. Although copywriters have the word "write" in their job title‚ and art directors have the word
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PM Page 2 part 1 An Introduction to Advertising chapter one Advertising Yesterday‚ Today‚ and Tomorrow Objectives To define advertising and review its evolution. You will learn what advertising is and what it is not; the role advertising plays in business and our economy; how advertising evolved into what it is today; and the impact that advertising has on society. After studying this chapter‚ you will be able to: * Define advertising and distinguish it from other forms of marketing
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Advertising: Information tool‚ manipulation tool‚ or Beyond? The impact of advertising in our society is a fiercely debated topic‚ and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor‚ ongoing story lines‚ unexpected dialogue‚ unusual techniques‚ attention-getting spokespersons‚ or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically
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Description This advertising firm is so nice‚ they named it twice. Saatchi & Saatchi is one of the world ’s top advertising agency networks‚ with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper ’s marketing services network in the US‚ while its The Facilities Group segment specializes in technical and creative services in
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Communication strategy of Bajaj’s quadricycle About Quadricycle The RE60 was unveiled at the January 2012 auto expo in New Delhi‚ the RE60‚ and India’s first quadricycle. It is very different from the quadricycles in Europe‚ which are expensive‚ low-volume‚ novelty vehicles made of exotic materials. The RE60‚ on the other hand‚ is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal. Powered by a water-cooled‚ 216-cc‚ single-cylinder engine encased
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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STRUCTURE ORGANIZATION is as important in creative nonfiction as it is in fiction. You need to have a plan before you actually sit down to write. You don’t want to ramble. This is as annoying in a writer as it is in a public speaker. You need to make sense of all the materials you have gathered. Some writers actually do outlines‚ which serve as blueprints for their essays or narratives. At the very least‚ they help the writer to focus‚ to be coherent. We generally think of structure in architectural
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CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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.....xxvi PART 1. THE CREATIVE ECONOMY Chapter 1. 1.1 Concept and context of the creative economy 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 1.1.10 1.1.11 1.1.12 1.1.13 3 Evolving concepts and definitions ........................................................................................3 Creativity ......................................................................................................................................3 Creative goods and services ...
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Advertising Statements USP (Unique Selling Proposition) Rosser Reeves was the one who invented the term “USP”. The Unique selling proposition is sometimes referred to as “product difference.” In rare cases‚ some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition‚ or USP
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