Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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Stones River Battlefield In close proximity to Middle Tennessee State University‚ lies the Stones River National Battlefield‚ Where students and others may enjoy exercising‚ viewing wildlife‚ or learning about the history behind this amazing place. Many men on both sides of the controversy died at this site. The park is in a beautiful setting that shows respect for the enormous sacrifices made by so many. Many trails have been made to allow visitors to walk through all areas of the battlefield
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Steven Herrick’s work of “By the river” displays a bildungsroman novel in which harry goes on a journey through life‚ facing love and loss. Steven Herrick’s verse novel “By the River” is very successful in conveying the significant ideas about human nature. He uses key themes such as grief‚ environmental influence and coming of age to explore these ideas. To convey the themes Herrick uses multiple techniques such as imagery‚ repetition‚ personification and positive and negative influence throughout
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Unit 082 1.3 Critically analyse how creativity and creative learning can support children’s emotional‚ social‚ intellectual‚ communication and physical development. 4.2 How do you support other to develop their practice in promoting creativity and creative thinking? Creativity and creative learning are often areas where people feel that unless they have personally achieved a high level‚ they cannot work effectively with children. This can be true when working with older children but not the
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The book The Rise of the Creative Class introduces a new social class to us the Creative Class which has greatly increased since 1950s and is still booming today. According to Richard Florida‚ the author of the book‚ the Creative Class has deeply influenced the ways we work and leisure‚ our values and desires‚ our communities and everyday life. The great changes between 1900-to-1950s are driven by technology improvement such as the popularization of TV‚ video‚ and washing machine; while the tremendous
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In Emil Brontë’s novel "Wuthering Heights" the two main residences‚ Wuthering Heights and Thrushcross Grange‚ are both grand‚ wealthy houses lying near the wild‚ Yorkshire moors‚ "completely removed from the stir of society" (pg1). Besides these similarities though‚ they are almost exact opposites. Wuthering Heights is associated with passion‚ nature and the elemental whereas Thrushcross Grange epitomises civilisation‚ peace and order. The characteristics of both abodes are also evident in their
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Bridge On The River Kwai. The film deals with the situation of British and American prisoners of war‚ who were captured by the Japanese during World War II and were forced to build a bridge over the river Kwai‚ in order to accommodate Japanese Burma-Siam railway. At first the prisoners were planning to sabotage the construction of the bridge‚ and to not finish the construction at the scheduled date. Because of that decision‚ the Japanese were forcing British officers to be working along the ordinary
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The Fate of a Creative Person What is creativity? Who are creative people? What role do they play in our society? Creativity refers to the phenomenon whereby a person creates something new (a product‚ a solution‚ a work of art etc.) that has some kind of value. According to this definition we may conclude that creative persons are those people who are able to produce something new that has some kind of value‚ both personal and public. On the one hand‚ many scholars are sure that people reveal
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The Battle of Stone’s River‚ also known as the Battle of Murfreesboro‚ was fought in Murfreesboro‚ Tennessee‚ and was the eighth costliest battle of the Civil War. The battle took place on December 26th‚ 1862 through January 5th‚ 1863; the Union declared victory on January 5th‚ but the bloodiest parts of the battle took place on December 31st through January 2nd. Although the Confederate Army seemed to have the upper hand in the beginning of the battle because they attacked first‚ inflicting heavy
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Objective and Impressionistic Description There are two ways to describe depending on the kind of result or response that you like to elicit from the reader. Objective description is the enumeration of details in a matter-of-fact way to simply show the appearance or condition of a person‚ place‚or thing. This kind of description is commonly used when writing journalistic‚reports‚encyclopedia entries‚or scientific observations. Impressionistic description is used when you like to imply certain
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